Product Manager
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Product Manager
Product Manager
Tel Aviv, Israel +1 location
Product Strategy
+ 1 more
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We are looking for a Product Manager to working on the Product Intelligence AI / ML team. This role is broadly responsible for driving product strategy, goal setting and execution for the ML Modeling track of Product Intelligence and Catalog Metadata. The person in this role will serve as a product and technical leader for a deep-tech, AI-first area.
Catalog is a key part of the broader Ads organization, primarily responsible for the end-to-end lifecycle of high-quality product and website data. Our core mission is to acquire, enrich, and deploy this data across Meta’s ecosystem to enable delightfully relevant, automated ads experiences at scale.
Currently, Catalog-powered Ads represent some of the highest-performing ad formats at Meta, contributing a significant portion of total Meta revenue.
Beyond the core Ads business, Catalog acts as a vital foundational layer for several emerging Meta initiatives. These include next-generation commerce experiences such as Shop Everything, Meta AI Shopping, and Business Agents.
Product Manager Responsibilities
- Drive product vision, strategy and roadmap for the ML Modeling track — Product Content Understanding. Product Content Understanding, Product Embedding & Retrieval, and Metadata Extraction
- Identify the highest-leverage modeling and data levers with engineering, and prioritise execution towards high quality as measured by defined benchmarks
- Understand Meta’s strategic and competitive position in product understanding and visual search, and deliver capabilities recognized as best in the industry
- Incorporate data, research, benchmarking and market analysis to inform product strategy and roadmap
- Expand utilisation of Catalog/Product Intelligence capabilities across Meta use cases (Shop Everything, ranking, retrieval, MSL and others), converting partner demand into platform primitives rather than bespoke builds
- Own intake, prioritization and communication for partner asks, and operationalize x-org working models with deep-tech partners (MGenAI, PCA, MSL)
- Drive product development with a team of ML engineers and designers, while maintaining team health
- Work closely with cross-functional teams to define product requirements, coordinate resources from other groups (design, research, legal, etc.), and guide the team through key milestones
- Operate independently, think strategically, and communicate effectively — including to leadership audiences — to drive successful outcomes
- Define and analyze the metrics and benchmarks that inform the success of these capabilities (e.g. exact match, precision/recall, latency, coverage), and identify and track key performance metrics
Minimum Qualifications
- 2+ years in Product Management working collaboratively with engineering, design and user research teams
- Experience partnering with ML/research engineering teams and translating model capability into shipped product surfaces or APIs
- Experience working in the Advertising, e-Commerce or AI/ML industry on data and machine learning led products such as data acquisition, enrichment, content understanding, embeddings, retrieval or ranking
- Experience navigating the full product life-cycle, integrating customer feedback into product requirements, driving prioritization, and pre/post-launch execution
- Critical thinking and analytical leadership experience, including defining metrics and quality benchmarks
- Experience communicating with and presenting to leadership and technical audiences
- Experience building and shipping high quality work and achieving high reliability
- AI native PM with demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Preferred Qualifications
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
- Experience with multimodal models, embeddings and retrieval systems, or visual search / product recognition
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
- Experience working on Catalog or product-data related products in e-commerce or advertising
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world.
Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer.
We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.
You may view our Equal Employment Opportunity notice here .
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .
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