Director of Engineering, Business Messaging Optimization

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Director of Engineering, Business Messaging Optimization

Director of Engineering, Business Messaging Optimization

Menlo Park, CA

Engineering

+ 1 more

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Meta's Business Messaging team helps businesses meaningfully engage their customers through messaging on WhatsApp, Messenger, and beyond. Marketing messages are one of the fastest-growing parts of Meta's business: businesses use them to re-engage the customers who opted in to hear from them, through the WhatsApp Business Platform APIs, Ads Manager, and Meta's own business tools.

We are looking for a Director of Engineering to lead Marketing Messages Optimization: the end-to-end delivery funnel behind every marketing message. This org owns signals, ranking, auction and pricing, and delivery infrastructure. It decides which message reaches which person, when, how often, and at what price, balancing value for businesses with a high-quality experience for people.

The role combines large-scale ads ranking and auction systems with the unique constraints of a messaging surface: a limited, opted-in audience, strong privacy commitments, and a high bar for user experience.

You will lead a multi-team organization of engineering managers and senior engineers, set multi-year technical strategy, and partner closely with Ads, Business Agent, WhatsApp teams as well as across several functions including data science, product, and privacy across Meta. This is a high-impact, revenue-critical role at the intersection of monetization and messaging.

Director of Engineering, Business Messaging Optimization Responsibilities

• Lead and grow a multi-team engineering organization spanning delivery infrastructure, ranking and auction, and signals and experimentation, including hiring and developing engineering managers and senior technical leaders
• Set the multi-year technical vision and roadmap for marketing message delivery, including candidate retrieval, ranking, quality modeling, auction design, and pricing
• Drive a quality-aware auction that balances advertiser value, business outcomes, and the experience of people receiving messages
• Scale serving infrastructure to support rapid growth in traffic across multiple products, while improving efficiency, reliability, and observability
• Build the signals and measurement foundation for optimization in a privacy-constrained environment, including experimentation that cleanly separates the effects of pricing, quality, and supply
• Manage the funnel as one system: make tradeoffs across infrastructure capacity, model quality, and auction policy to maximize long-term value
• Set a high operational bar for revenue-critical systems, including on-call health, alerting, and safe launch practices during peak seasons
• Build strong partnerships with Ads ranking and delivery, WhatsApp, data science, product management, and privacy and policy teams to align roadmaps and land cross-organization initiatives
• Partner with product leadership to ensure the optimization platform serves multiple products and buying surfaces

Minimum Qualifications

• 10+ years of technical industry experience in software engineering
• 7+ years of engineering management experience, including managing other engineering managers
• Demonstrated experience in delivering large scale impact leveraging Machine Learning and partnering with cross-functional partners
• Track record of building and scaling engineering organizations across multiple teams or product areas
• Experience in establishing engineering strategy and roadmaps that span multiple teams and cross-functional partners
• Experience diagnosing and resolving complex organizational health challenges, including retention, team structure, and leadership development

Preferred Qualifications

• Experience driving measurable revenue impact through machine learning and infrastructure investments, validated through rigorous online experimentation
• Experience operating revenue-critical systems through peak traffic and spend periods
• Experience with notifications, messaging, or other supply-constrained surfaces where frequency, timing, and user fatigue matter
• Experience with large-scale candidate retrieval and serving systems, including capacity and efficiency tradeoffs
• Experience with auction mechanism design, reserve pricing, bidding and pacing, or quality and integrity modeling in ads systems
• Advanced degree in Computer Science, Machine Learning, Economics, or a related field
• Experience building machine learning systems under privacy constraints or limited signal availability
• Experience leading organizations that build large-scale ads ranking, auction, pricing, or ads delivery systems
• Experience setting technical direction across organizational boundaries, with key dependencies owned by partner teams

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world.

Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

For those who live in or expect to work from California if hired for this position, please click here for additional information.

United States of America: $271,000/year to $347,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits.

Learn more about benefits at Meta.

Equal Employment Opportunity

Meta is proud to be an Equal Employment Opportunity employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

You may view our Equal Employment Opportunity notice here .

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .

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