Paid Social Media Coordinator

Are you ready to get the Easygo Edge?

We're looking for a Paid Social Coordinator to join us at Easygo - a crew surpassing 1,500 globally, powering Stake and KICK, two of the world’s largest online entertainment and livestreaming platforms.

What you’ll build with us

• Be embedded in the ads manager daily, not just pulling weekly reports.
• This is a hands on role for a performance marketer who treats campaign optimisation as a craft.
• You will build, launch, monitor and optimise campaigns across paid social with your finger on the pulse of every dollar spent.
• Sharpen the paid social engine across Meta, TikTok and X, building and launching campaigns without needing to be told what good looks like.
• This is a build and execute role for someone who wants to grow into a specialist and eventually own a channel.
• We know that innovation ignites when we build and create together, in person.
• This is a full-time opportunity at our Melbourne office.
• You’ll work right where it all happens, surrounded by our fearless crew shipping high-impact work.
• Who is Easygo?
• We’re a high-growth, high-velocity tech company with millions of eyeballs on us every day.
• We’re building the future of fearless tech.
• We’re the creators behind some of the most popular brands including Stake, KICK and Easygo Games.
• While they command a fierce global following, our crew is employed directly by Easygo and that’s where the real fun happens.
• We’re always looking for people who are hungry, humble and move fast.
• People who are ready to Unify , Disrupt and Evolve with us.
• With us you’ll grow faster and go further.
• Your work has impact.
• And that gives you an edge you can’t get anywhere else.

The impact you’ll make

Campaign Building & Execution (70% of the role)

• Build, launch, and manage paid social campaigns from brief to live across Meta, TikTok, Snapchat, X, Reddit and assigned channels, covering audience setup through to creative trafficking
• Write ad copy variations, develop creative briefs and collaborate with designers to produce scroll-stopping assets
• Set up audience frameworks: custom audiences, lookalikes, interest stacks and exclusions
• Own naming conventions, UTM structures, and campaign hierarchies so anyone can pick it up immediately
• Support A/B test setups across creatives, placements, objectives and offer types, and document what worked and why

Daily Optimisation

• Review paid social performance every morning for action, not reporting — flag fatiguing creatives and propose replacements fast
• Monitor spend pacing, CPM trends, CTR patterns, and landing page CVR signals daily
• Scale winning creatives quickly; cut underperformers without attachment
• Adjust targeting and bids in response to live sporting events, promotions, competitor activity and regulatory windows

Reporting That Actually Gets Used

• Pull and format daily, weekly and monthly performance data across all active paid channels, focused on a clear story: what happened, why and what's changing
• Maintain live dashboards so the team isn't chasing numbers
• Feed creative performance insights back to design and content teams in plain language

Collaboration

• Work closely with Creative, Social, Product, Affiliate and other marketing teams to align campaigns with launches, offers and key sporting moments
• Coordinate with designers on asset turnaround, especially during peak periods
• Partner with CRM and BI on audience suppression and retargeting logic to avoid wasting budget on existing players

Testing & Learning

• Test continuously across hooks, headlines, formats, audiences, creatives, landing pages, offers and bid strategies
• Feed clear performance insights back to the creative team: what won, what failed, what needs another version
• Stay across platform updates and industry trends, be first to raise your hand to test something new
• Document test results so learnings are shared across the team

Your track record:

• 2–3+ years of hands-on performance marketing experience with daily execution in Google Ads and Meta Ads Manager
• Proven track record managing real budgets (not just assisting) and delivering against CPA, ROAS and LTV targets
• Experience establishing and managing medium to large scale budgets
• Deep experience with bid management, audience segmentation and campaign structuring
• Background in competitive, high volume verticals: gaming, e-commerce, fintech, travel or similar
• Proficiency with analytics and reporting tools (Google Analytics, Looker Studio, Supermetrics or similar)

Bonus points if you also have:

• Exposure to programmatic platforms (DV360, The Trade Desk)
• Knowledge of the gaming/gambling sector and its regulatory landscape
• Bachelor's degree in Marketing, Business, Data or a related field
• Fluency in Portuguese, Spanish, or another language

Benefits that give you the Easygo Edge, so you can build the future of fearless tech with us:

Disrupt: we push boundaries and play to win

• Ballots for major sporting and music events
• Time with our partners and ambassadors, and exclusive office sessions with leading streamers, creators and industry guests
• Spin the Wheel Fridays on your birthday and work anniversary, with prizes up to $1,000 or a car
• EV subscriptions, novated leasing, energy savings through Origin, and everyday discounts and cash back through Paylab Rewards

Evolve: we’re in constant motion, personally and professionally

• The ultimate sandbox: 1 in 3 of our people level up their role every year. If you deliver, you move.
• Market-synced pay, a performance-based bonus and a high-value referral bonus
• 30 days combined annual and personal leave for full-time employees
• 18 weeks paid parental leave for primary carers and 2 weeks for secondary carers, plus a 12-week return to work with fully paid Fridays off
• Employee Assistance Program for you and your family, and 7% off Bupa health cover with extras waiting periods waived
• Wednesday massages, a meditation space, parenting facilities, and bike storage, lockers and showers for active commuters

Unify: we move as one and win together

• Daily catered breakfast, free barista coffee, juices and smoothies, and snack walls and drink fridges on every floor
• Pool tables, table tennis, gaming consoles, an F1 simulator, social sports teams and the Corporate Games
• Mid-year and end-of-year celebrations, team budgets for wins and milestones, and a paid volunteer day each year

Benefits apply to Australian-based employees, are subject to eligibility and program terms, and may change.

We play fair. We hire fair.

True to our value of ‘Play fair’ we always hire fair. Our work and our brands are fuelled by our diverse culture. We hire for talent and grit.

But we never discriminate. Your race, religion, nationality, gender identity or expression, sexual orientation, age, marital, veteran, or disability status won’t affect our hiring decision, or your trajectory here. Come as you are and get the Easygo edge.