Growth (Lifecycle Marketing)

About us

• We're building a new category of interactive entertainment powered by AI characters, image, video, and real-time experiences. We’re one of the most-visited AI products globally, serving millions of users every day.
• We work in-person in Sydney, Australia, and hire globally.

How we work

• User-first: We build what people want. We invest time to understand our users and focus on adding value instead of extracting value.
• High agency, high ownership: We own outcomes end-to-end. When something goes wrong, we take responsibility and fix it.
• Urgency: We prioritize ruthlessly, increase leverage, and move at an exceptional pace.

What you'll do

• You'll own the customer journey from consideration to checkout: turning prospective customers into activated users, free users into paying subscribers, and subscribers into loyal, long-term users. You'll do it through email and in-product messaging, driven by what users actually do, not what we hope they'll do.

Example projects

• Build and optimize the lifecycle journeys that matter most: onboarding and activation, free-to-paid conversion, upsells, win-backs, and reactivating lapsed users.
• Own the promotional and engagement calendar that keeps the community coming back and using the product more.
• Cut churn where it hurts most, including recovering failed payments and saving at-risk subscribers before they cancel.
• Develop the behavioral segmentation framework that tells us who to engage, with what, and when, then turn it into automated, triggered journeys.

What you'll bring

• A few years in lifecycle, CRM, or retention marketing, ideally on a subscription or consumer product.
• A combination of creativity and an obsession with the real numbers: retention, churn, LTV, and free-to-paid conversion, not just open rates and charts that go up and to the right (though we love those too).
• The ability to get shit done end-to-end, from spotting a drop-off in the data to shipping the journey that fixes it.
• A hunger to win. This won't be easy, and no one has done it before.

What we offer

• Top-of-market compensation with meaningful equity upside.
• Real ownership from day one. Work on important problems and see the impact of what you ship.
• Fast-growing scope. As your impact grows, your responsibility and compensation should grow with it.
• A company card for food, coffee, tools, and anything that helps you do your best work.
• Daily team lunch and dinner at the office.
• An unlimited workspace budget to build your ideal setup.
• Visa sponsorship and relocation assistance for people moving to Sydney.

How we think about comp

We raise the ceiling for exceptional performers , not the floor. As your impact grows, your compensation should too.

• The listed range is cash + equity, with superannuation on top.
• We review compensation every 6 months.
• Bonuses reward past impact, and raises reflect your new level.

Our interview process

• Intro call: 15 minutes to align on the role and company.
• Founder interview: go deep on what you’ve built, how you think, and how you work.
• Role interview: 1 hour working through a practical problem relevant to the role.
• Paid work trial: spend 3 days with us in Sydney working on a real problem. We cover travel and accommodation, if needed.
• Offer: if it’s a strong fit, we move quickly.