Senior Specialist - Channel Activation

Channel Strategy & Activation Planning

• Develop initiatives that strengthen customer and partner engagement across offline channels as per overall channel & brand strategy.
• Develop activation calendars based on channel specific objectives and support to track PE Comm budget spends by brand, channel and segment for marketing function.
• Roll-out new retail initiatives in the partner stores.

Channel activation & promotional execution

• Plan, develop & execute seasonal and tactical promotions to boost sales, engagement and brand visibility.
• Align promotional calendars with sales and marketing team priorities, ensuring consistency and impact.
• Develop, manage & distribute channel-specific merchandise, giveaways, POSM & visibility initiatives.

Channel Insigts & Campaign performance management

• Establish campaign objectives, track KPIs and perform evaluation methodologies to measure effectiveness.
• Use insights(participation rates, sales uplift, product mix & customer satisfaction) to refine future engagement and promotional strategies.
• Develop channel activation performance dashboards for sales team use.

Sales Enablement & Cross functional Execution

• Prepare communication toolkits & communication materials, ensuring consistency in brand & campaign execution.
• Ensure timely communication of campaigns to channel partners & stakeholders.
• Ensure frontline staff are equipped to deliver and amplify promotional initiatives while working closely with sales & relevant support functions to ensure seamless end-to-end campaign execution

Bachelor's Degree in any relevant discipline, preferably Business, Marketing, Engineering, or related fields.

All your information will be kept confidential according to EEO guidelines.

Ready to drive with Continental? Take the first step and fill in the online application.