Head of Product Management

Product planning and strategies:

• Develop proper product segmentation for the markets to capture growth segments in the region sustainability.
• Establish product strategy clarity re. targeted segments, positioning (feature/rel.competitiveness/benefits and close work w/ pricing) and ensure inter-brand and inter-line pricing application
• Active Update of product strategies and roadmap w/ OE and RE market trends, technology trends

Collect and decide product requirement:

• product requirement by markets differences and searching for commonalities and growth opportunities
• understanding the customer requirements bridging to technical requirements
• close understanding of OE requirements and trends and technical implications
• ensure these requirements are translated into requirements to R&D development

Product portfolio management:

• Secure R&D support to implement road map of APAC, drive to discover gaps and actions to close gaps
• Execution of short term product development requests and TLA requests
• Managing phase in and phase out, managing product lifecycle with reasonable complexity, incl. clearing of articles or tranfers
• Inform and active coordate with markets and markets Product management re. changes and additions

Product development and launches:

-Initiating and steering product development process with R&D, and all relevant functions

• Evaluate the product releases with input of market demands and support of controlling to ensure profitable business
• Ensure product launches with support of Launch manager interfacing operations and market launches
• Assisting Sales and Marketing in product launches/presentations and deliver input for product technical and sales literates

Tools and process:

• Owner of Product Premises tool for PLT, work with all supporting central and regional systems, Owner of APAC PPT
• Managing Product databasis, updates and ensures that databasis is implemented in the COD systems -effective portfolio analysis and management in compared to main competitors in order to continuously improve our Product competitiveness (incl. performance, positioning, USPs) in cooperation w/ other marketing functions
• Continuously review on product cost and drive for cost optimization.
• drive optimization of product related process to enable speed and efficiency.

People management:

'- PM knowledge transfer to markets PM

• Establish necessary PM Knowledges (process, tool, analysis etc.)
• Coaching and supervising the PM APAC team
• Coaching markets PM
• managing Priority and allocate necessary resources to ensure implementation of the priorities
• Develop talents for the organization

Input to related functions:

• Identifying business potential for brands with market insights and collaboration with markets and marketing manager
• Input to "Marketing Communication" for developing E37 product communication, esp. make the product performance visible
• Work with brand com mananger on product testing strategy, ensure improving product testing voices in markets

'- acting as core member for PROMT project to ensure market-driven definition of product requirements, development of R&D projects and finally launch into the market

• Tracking with KPI and lesson learned for the business success
• University degree in Economics or Engineering or related subjects with a strong focus in Product Management (combincation of technical and commercial knowledges)
• Fluent in English. Chinese is a plus but not a requirement.
• 10 years + experience in product management

working experience in Hanover HQ in and with R&D OE and/or RE, Product management, Marketing and/or - Product Industrialization is necessary

• Rich experience on Market Launch of new product line and brands into the markets with proven success track record
• Project experience needed
• Drive of cross funtional team work, initiative and problem-solving,

Ready to drive with Continental? Take the first step and fill in the online application.