Product Marketing Lead
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Fields this application requires
Company-specific questions
- During this application process I agree to use only my own words. I understand that plagiarism, the use of AI or other generated content will disqualify my application.
- What would you say was the highlight of your product marketing career?essay
- What are the top 3 things you would prioritise in a product launch process?essay
- Provide examples of how you have coached other marketers to develop product marketing initiatives in line with business goals.essay
- What time zone are you in?
- What was your bachelor's university degree result, or expected result if you have not yet graduated? Please include the grading system to help us understand your result e.g. ‘85 out of 100’, ‘2:1 (Grading system: first class, 2:1, 2:2, third class)’ or ‘GPA score of 3.8/4.0 (predicted)’. We have hired outstanding individuals who did not attend or complete university. If this describes you, please continue with your application and enter ‘no degree’.essay
- How did you perform in mathematics at high school?
- How did you perform in your native language at high school?
- Please share your rationale or evidence for the high school performance selections above. Make reference to provincial, state or nation-wide scoring systems, rankings, or recognition awards, or to competitive or selective college entrance results such as SAT or ACT scores, JAMB, matriculation results, IB results etc. We recognise every system is different but we will ask you to justify your selections above.essay
- Please confirm that you have read and agree to Canonical's Recruitment Privacy Notice and Privacy Policy.
- In the past ten years, looking only at the time since you graduated your first undergraduate degree, how many companies have you worked for?
- Which gender do you identify as?
- Please indicate your nationality:
- Please indicate your race or ethnicity:
About this role
Employer-provided description, formatted for easier reading.
Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors.
The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.
The company is founder led, profitable and growing.
Product marketers at Canonical sit between product and the market. They take deeply technical open source products and decide what they mean to a user and a buyer; which problem they solve, who should care, why we win, and what it should cost. That work shows up as positioning and messaging, launch plans, competitive intelligence, global campaigns, and the enablement that helps sales tell a coherent story.
This is a role for someone who wants ownership rather than a brief. You will pick up a portfolio area, form your own point of view on the market, and defend it with evidence. We expect product marketers to talk to customers and community members directly, and to bring opinions to product and sales rather than waiting to be told what to say.
We have a bias for action, focus effort on the most impactful activities, and take ownership of our results. We work across long buying cycles, balance storytelling with data, design experiments, track outcomes, and iterate rapidly to find what works.
Location
This role is remote for anyone based in EMEA.
The role entails
You will own product marketing for one of our product areas, from the market thesis through to the assets that sales and campaigns run on. You will be accountable for whether the story lands, whether launches convert, and whether the sales team can repeat the message without you in the room.
You will:
- Own positioning, messaging, and the narrative hierarchy for your product area, and keep it consistent from the website through to the sales deck
- Lead product launches end to end with tiering, timeline, cross-functional plan, assets, and post-launch reporting
- Build and maintain the competitive picture for your area: who we lose to, why, and what we say about it
- Support building the enablement that sales actually uses: battlecards, discovery questions, objection handling, demo narratives
- Run structured customer and community research, including win-loss, to keep the messaging grounded in real language rather than internal assumptions
- Partner with demand generation, content, web, and events to turn positioning into campaigns that move pipeline
- Raise the standard of the craft around you through review, mentoring, and shared frameworks
What we are looking for in you
- Strong written and verbal communication in English
- An exceptional academic track record from high school and university
- Proven product marketing experience in B2B software, SaaS, or open source
- A track record of owning positioning and messaging for a product or portfolio, not just executing someone else's
- Evidence of launches you led that changed a business outcome such as adoption, pipeline, or win rate
- The technical curiosity to hold your own with product managers and engineers and to understand the product beyond the datasheet
- Comfort using data to test a hypothesis, evaluate a campaign, and change your mind
- Ability to influence and align stakeholders across product, sales, and marketing without formal authority
- Excellent storytelling skills applied to technical solutions, for both developer and executive audiences
- Skill at managing complex, cross-functional projects with several dependencies and a fixed date
- Fast adaptation to change and to new technology in marketing
- Proactive, outcome-driven, and confident operating independently at a global scale
Nice-to-have skills
- Experience marketing to developers, or in infrastructure, security, or IoT categories
- Familiarity with open source communities and commercial open source business models
- Experience across both product-led and sales-led motions, and with the handover between them
- Public speaking, webinars, or conference presence in a technical field
- Experience mentoring or leading other product marketers
What we offer you
Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilization. Our compensation philosophy is to ensure equity right across our global workforce.
In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.
🏠Fully remote working environment - we’ve been working remotely since 2004!
📚Personal learning and development budget of 2,000 USD per annum
💰Annual compensation review
🏆Recognition rewards
🏝 Annual holiday leave
👶Parental Leave
🧑💼Employee Assistance Programme
🧳Opportunity to travel to new locations to meet colleagues at ‘sprints’
About Canonical
Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud, we are changing the world of software. We recruit on a global basis and set a very high standard for people joining the company.
We expect excellence; in order to succeed, we need to be the best at what we do. Most colleagues at Canonical have worked from home since our inception in 2004. Working here is a step into the future and will challenge you to think differently, work smarter, learn new skills, and raise your game.
Canonical is an equal opportunity employer
We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.
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