Marketing Manager

About Worthy Brewing

Founded on the idea of creating Central Oregon’s most coveted and experiential beer culture venue, Worthy Brewing strives to be the market’s craft beer of choice, be known for exceptional hospitality, and a place where memories are made. We pride ourselves on innovation across all aspects of our business with a mindful approach that focuses on quality first and a minimized impact on the environment.

As a Worthy employee, your dedication to our mission will not only shape a rewarding career here but will also be integral in driving our collective mission to deliver meaningful and exceptional service to our community.

Job Summary

We’re looking for a Marketing Manager who can combine creative brand storytelling, social media energy, and impactful event programming with rock-solid go-to-market strategies and a passionate Brand Ambassador network that amplifies our presence across Oregon and beyond.

Job Requirements

Go-To-Market Strategy & Execution

● Build and execute launch plans for new beers, seasonal releases, and special

projects—integrating digital, event, retail, and distributor touchpoints.

● Partner with sales to ensure alignment from pre-launch buzz through sell-through

support.

● Use data and consumer insights to refine positioning and optimize campaign

performance.

Social Media & Digital Engagement

● Own Worthy’s social media strategy, creating dynamic, platform-specific content

that drives engagement and builds brand loyalty.

● Manage and optimize paid Meta advertising campaigns (Facebook &

Instagram) to increase reach, conversions, and ROI.

● Leverage influencer partnerships, short-form video, and trending content to

extend reach.

● Track KPIs to measure success and inform future strategy.

Event Strategy & Activation

● Design and execute events that embody Worthy’s brand—taproom experiences,

festival activations, sponsorships, and community collaborations.

● Ensure each event ties to a broader GTM or brand objective.

Brand Marketing & Storytelling

● Oversee creative development for packaging, merchandise, advertising, and POS

materials to ensure a unified brand presence.

● Work with designers, photographers, and content creators to deliver compelling

visuals and copy.

Brand Ambassador Program

● Recruit, train, and manage a team of Brand Ambassadors to represent Worthy

Brewing at events, tastings, and community engagements.

● Equip ambassadors with the tools, training, and brand knowledge they need to

deliver exceptional customer interactions.

● Track ambassador performance and engagement impact.

Leadership & Collaboration

● Manage a small marketing team and external vendors.

● Collaborate closely with brewing, sales, and taproom operations to align

marketing efforts and maximize results.

● Own the marketing budget and calendar, ensuring projects are on time and on

brand.

What We’re Looking For

● Experience: 5+ years in marketing, brand, or event management; 2+ years in a leadership

role. CPG, craft beer, or beverage experience preferred.

● Proven GTM Expertise: Successful track record of bringing products to market with

measurable results.

● Social Media Mastery: Deep knowledge of content creation, platform trends, and

analytics.

● Event & Activation Experience: Skilled in creating engaging, brand-building events.

● Ambassador Leadership: Experience building and managing brand ambassador or street

team programs.

● Creative + Analytical Balance: Ability to ideate bold campaigns and measure their

success.

● Bonus Points: Hands-on photography, videography, editing, Canva, and production-level

graphic design skills to create high-quality, on-brand content in-house when needed.

Perks & Benefits

● Competitive salary + bonus potential

● Health, dental, and vision insurance

● Paid time off & holidays

● Employee beer perks & merchandise discounts

● Work in Bend, Oregon’s vibrant craft beer scene

How to Apply

Send your resume, cover letter, and examples of GTM campaigns, social media work, event activations, or ambassador programs to [email protected].

Job Type

Full-time

Pay: $70,000.00 - $80,000.00 per year

Ability to Commute:

• Bend, OR 97701 (Preferred)

Ability to Relocate:

• Bend, OR 97701: Relocate before starting work (Preferred)

Work Location: In person