Marketing Manager, Distribution and CRM

• Develop distribution marketing plans and support their execution across consultants, brokers, health plans, employers, and sales channels, in line with agreed commercial priorities
• Manage integrated campaigns and partner experiences that support demand, engagement, and conversion across priority audiences
• Contribute to go-to-market planning and deliver sales enablement activity in partnership with Sales, Client Relations, Product, and Strategy
• Manage CRM campaigns, audience segmentation, prospect journeys, lead nurture, and marketing automation within agreed commercial processes
• Use digital marketing, data, AI, and marketing technology to improve campaign performance, personalization, efficiency, and delivery quality
• Apply agreed measurement approaches and report on marketing activity, channel engagement, lead progression, and commercial outcomes
• Coordinate the development, maintenance, and optimization of distribution content, communications, and digital touchpoints in line with brand and governance standards
• Coordinate distribution-related events that engage brokers and consultants
• Maintain effective stakeholder, agency, vendor, and partner relationships to coordinate priorities and deliver agreed initiatives
• Identify and recommend practical improvements to marketing processes, platforms, governance, and ways of working
• Manage assigned priorities, budgets, resources, and delivery across distribution marketing activities, escalating tradeoffs when needed

Salary Range: $90,000-$105,000

Requirements

• Bachelor's degree or equivalent experience in marketing, business, communications, healthcare administration, digital marketing or a related discipline
• Relevant experience in B2B healthcare, employee benefits, insurance, wellbeing, SaaS, or another complex commercial marketing environment
• Experience managing distribution marketing programs across sales, broker, consultant, partner, health plan, or employer channels
• Practical experience with CRM and marketing automation platforms, including audience segmentation, lead nurture programs, marketing journeys, campaign reporting, and lead management processes
• Working knowledge of digital marketing across email, website optimization, paid media, SEO/SEM, webinars, and conversion-focused campaigns
• Experience developing sales enablement content, go-to-market materials, product launch communications, and customer-facing marketing assets
• Ability to influence and collaborate effectively with Sales, Product, Client Relations, Data, Operations, and Marketing stakeholders
• Sound analytical and commercial judgment, with the ability to interpret marketing performance, connect activity to business outcomes, and recommend opportunities for improvement

Preferred

• Relevant qualifications in CRM, marketing automation, digital marketing, analytics, Salesforce, sales enablement or project management
• Experience with Highspot or another sales enablement platform
• Experience using digital marketing, analytics, and reporting tools such as Google Analytics, Power BI, SEMrush, LinkedIn Ads, or similar platforms
• Experience leveraging AI-enabled marketing technologies to improve effectiveness, personalization, efficiency, or quality
• Working knowledge of website, CRM integration, data management, and campaign operations best practices
• Experience coordinating agencies, vendors, and cross-functional project teams
• Experience supporting conference strategy, event marketing, or partner-led growth initiatives

Benefits

Medical, Dental and Vision

401(k) with company match

Company paid Life, AD&D Short and Long term disability insurance

Generous PTO, Holidays and Summer Fridays

100% paid parental leave

Wellness Resources