Luxury Real Estate Social Media Manager and Content Creator ( Part-Time)

Luxury Real Estate Social Media Manager & Content Creator

Job Type: Part-Time / Independent Contractor Location: San Francisco Bay Area (Hybrid / Remote with occasional on-site filming) Compensation: Negotiable based on experience, portfolio, and proposed monthly services.

About the Opportunity

We are seeking a highly creative, experienced, and detail-oriented Social Media Manager & Content Creator to elevate the digital presence of a top-producing luxury real estate agent with Sotheby's International Realty.

Our ideal candidate has a sophisticated eye for design, understands luxury branding, and knows how to create compelling content that is polished, engaging, and visually distinctive.

We are not looking for someone to simply post listings or create generic social media graphics. We are seeking a creative professional who can develop and execute a cohesive social media strategy that reflects an established luxury real estate brand.

Key Responsibilities

Social Media Strategy & Management

• Develop and manage a strategic monthly social media content calendar.
• Create sophisticated, visually appealing content for Instagram, Facebook, and other relevant platforms.
• Design elevated property announcements, just-sold posts, market updates, and personal branding content.
• Write polished, compelling captions that reflect a luxury brand's voice and personality.
• Maintain a consistent, recognizable visual identity across social media channels.
• Schedule and publish content consistently.
• Monitor engagement and performance, recommending strategies to improve reach and audience growth.

Video Production & Content Creation

• Plan, shoot, and edit high-quality Instagram Reels and short-form videos featuring luxury properties, market insights, and agent branding.
• Conduct occasional on-location video shoots at properties and other locations throughout the San Francisco Bay Area.
• Direct and guide the agent during filming to create natural, confident, and engaging on-camera content.
• Edit videos with professional transitions, captions, music, and graphics that align with a sophisticated luxury brand.
• Develop creative video concepts and storytelling strategies to increase engagement and strengthen brand recognition.
• Incorporate existing professional photography, property videos, and marketing materials into engaging social media content.

Brand Development & Creative Direction

• Develop creative content ideas that showcase luxury properties, market expertise, professional achievements, and behind-the-scenes moments.
• Help establish a distinctive and recognizable personal brand.
• Proactively recommend creative concepts, content opportunities, and strategies to elevate our social media presence.

Ideal Qualifications

• Proven experience managing social media for luxury real estate agents, high-end brands, or premium lifestyle businesses.
• Strong graphic design skills and an exceptional eye for aesthetics, typography, and visual storytelling.
• Experience filming, producing, and editing high-quality Instagram Reels and short-form video content.
• Proficiency in Canva, Adobe Creative Suite, CapCut, or comparable creative tools.
• Excellent writing, editing, and communication skills.
• Strong understanding of Instagram trends, audience engagement, and organic growth strategies.
• Ability to work independently, meet deadlines, and proactively suggest creative ideas.
• Experience developing and maintaining a cohesive personal brand.
• Availability for occasional on-location filming throughout the San Francisco Bay Area.

Luxury real estate marketing experience is strongly preferred.

What We're Looking For

Our brand aesthetic is sophisticated, modern, editorial, and timeless. We appreciate social media content that feels thoughtfully curated rather than overly promotional or template-driven.

We want someone who understands how to position an established luxury real estate professional as a trusted market authority while creating content that feels engaging, authentic, and personal.

The ideal candidate will bring fresh ideas, exceptional creativity, strong execution, and a proactive approach to content development.

How to Apply

Please submit:

• Your resume and a brief introduction outlining your relevant experience.
• Links to at least three Instagram accounts you currently manage or have recently managed, preferably in luxury real estate or a comparable luxury industry.
• Examples of Instagram Reels, custom graphics, and social media campaigns you have personally created.
• Your proposed monthly services, approximate content deliverables, and compensation expectations.
• Your availability for occasional on-site filming in the San Francisco Bay Area.

Applications without examples of previous social media work or a portfolio will not be considered.

We look forward to connecting with a talented creative professional who can bring a fresh perspective and elevated aesthetic to our brand.

Pay: $28.00 - $35.00 per hour

Expected hours: 20.0 per week

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Fremont, CA 94539