Salesforce Product Manager

Title : Salesforce Product Manager

Work Location : East Hanover, NJ. (Hybrid : 2-3 days a week)

Exp level : 10+ years

Major Accountabilities

Own and deliver a defined product area: Lead end-to-end delivery of assigned data-centric capabilities, such as platform & data integrations, data ingestion, transformation, and unified customer profile management, and enabling CRM capabilities & workflows, from discovery through release, hypercare, enhancements, and ongoing maintenance.

Translate business needs into requirements

Collaborate with stakeholders to gather and document requirements for new data use cases, translating business needs into clearly scoped features, epics, and delivery plans.

Support data modeling

Analyze existing customer and operational data sources to support unification, identity resolution, and schema design decisions for new use cases.

Partner with Data Foundations

Work with data engineers and architects to define and validate data models, ingestion flows, and harmonization logic; support the creation of user stories and functional requirements for technical teams.

Enable activation

Work with the scrum team and data analysts to design and validate segments, calculated insights, and data activation strategies in alignment with business needs.

Manage and refine the backlog

Maintain a healthy, prioritized backlog fed by customer demand (refinement cadence, dependencies, definition of ready/done) aligned to sprint and roadmap planning.

Drive prioritization

Continuously prioritize and de-prioritize backlog items with the Director based on platform capacity, strategic alignment, and cross-functional trade-offs, and communicate decisions to stakeholders.

Partner across business and IT

Coordinate with CRM product managers, architecture, analytics, privacy/legal, and commercial/medical stakeholders to align on requirements, sequencing, and release readiness.

Represent CRM in platform planning: represent CRM function needs in platform-level planning, architecture discussions; partner with the Director and other function product managers to ensure coherent, platform-wide decision-making.

Lead and manage the scrum team: lead a dedicated scrum team through sprint ceremonies, backlog grooming, and capacity planning; remove blockers, manage dependencies, and protect team velocity and morale.

Ensure delivery quality: work closely with engineering, QA, and data teams throughout the development lifecycle to ensure predictable, high-quality delivery.

Mentor and coordinate delivery resources

Provide day-to-day direction to extended team members (e.g., analysts, contractors) and contribute to capability building across the product owner community.

Support change enablement and adoption

Partner with training and communications leads to ensure releases are understood, adopted, and measured; incorporate feedback into iterative improvements.

Measure and communicate impact: define KPIs and success metrics for this scope, track use case coverage, adoption, and delivery health, and surface insights to leadership and stakeholders regularly.

Maintain platform and domain awareness

Stay current on CRM platforms (e.g., Salesforce, Veeva), customer data management, and evolving best practices; apply learnings pragmatically within the ecosystem.

Key Performance Indicators

Value delivered: Demonstrate measurable outcomes for delivered use cases (e.g., time saved, improved data quality, increased engagement) aligned to agreed KPIs.

Backlog health

Maintain an actionable, prioritized backlog with clear user stories and acceptance criteria; manage dependencies and technical debt transparently.

Release predictability and quality

Deliver on committed release timelines and scope with strong quality (defect rates, post-release stability, support volume).

Use case coverage and adoption

Track adoption and satisfaction of delivered use cases across CRM functions (usage analytics, stakeholder feedback/CSAT).

Stakeholder alignment

Achieve timely decisions and alignment across CRM function stakeholders; minimize rework through strong discovery and clear documentation.

Prioritization discipline

Make and communicate prioritization trade-offs under competing demand and platform capacity constraints.

Team effectiveness

Receive strong feedback from the scrum team and stakeholders on clarity, collaboration, and execution.

Operational rigor

Maintain accurate documentation, decision logs, and delivery reporting to support transparency and operational excellence.

Ideal Background

Education (minimum/desirable):

Bachelor's degree in a related field is required; Master of Science and/or MBA preferred

Languages:

Fluent English, other languages desirable

Experience:

Need an accomplished product management leader with a track record managing data platform capabilities within commercial operations and demonstrated success transforming CRM capabilities within commercial operations.. Strong prioritization judgment, stakeholder partnership, and hands-on data fluency are essential to success in this role.

Additional qualifications are as follows:

5+ years of product management experience, with a strong track record in data platforms, enterprise SaaS, or platform/enablement product roles.

Deep, hands-on knowledge, on Salesforce Data 360 (Data Cloud), including its capabilities, data model, architecture, and how it supports data activation across business functions; this is a core requirement for the role.

Deep understanding of the CRM landscape (Sales, Marketing and Service), including Salesforce (Agentforce, Marketing Cloud, Health Cloud, Data360, Core platform), Veeva, and the major and evolving players in the ecosystem.

Understanding of Data platforms, CRM, and AI and architectures (e.g., Salesforce, Salesforce Data Cloud, Veeva, OpenAI, Snowflake, or similar data lake technologies).

Demonstrated experience managing a scrum team end-to-end: from roadmap definition through sprint execution and delivery.

Excellent cross-functional stakeholder management and experience working across multiple product organizations, aligning priorities, and building trust without direct authority.

Strong written and verbal communication skills; able to translate complex platform concepts for business audiences and business requirements for technical teams.

Preferred

Familiarity with cross-product integration patterns, including APIs, data pipelines, and activation workflows.

Background in pharma, life sciences, or a similarly regulated, data-intensive industry.

Experience working in a matrixed organization where multiple product functions share a common platform infrastructure.

Agile/Scrum certification or equivalent formal training.

Leadership Competencies

Navigate complexity

• Enable impactful and fast decision-making.
• Identify key issues in complex situations, keeping focused on the big picture and adapting and prioritizing during change.
• Demonstrate long term vision by taking a broader view, thinking through indirect consequences and longer-term implications.

Deliver collective impact

• Engage with others and integrate diverse perspectives from colleagues to achieve the best outcome for the enterprise.
• Demonstrate influence without authority, work and collaborate across boundaries.
• Challenge assumptions, make decisions grounded in data.
• Build situational awareness, adapt leadership style to enhance impact of others and performance of team