Marketing Manager

Marketing Manager

Location: New Bern, North Caroline Job Type: Full-Time Pay: Starting at $57,000 per year

About Vector Choice

Vector Choice is a leading Managed IT, Cybersecurity, Compliance and AI Service provider helping businesses secure their technology, improve productivity, and support long-term growth. We are passionate about delivering exceptional customer experiences and innovative technology solutions.

We're looking for a strategic, results-driven Marketing Manager to lead marketing initiatives that drive brand awareness, generate qualified leads, and support sales growth. This position reports directly to the Chief Operating Officer and works closely with sales and leadership to execute marketing programs that contribute directly to company revenue and growth.

Position Summary

The Marketing Manager owns the planning, execution, and optimization of marketing programs across digital, inbound, outbound, content, and event marketing channels. This individual will manage campaigns from strategy through execution, monitor performance metrics, and continuously refine efforts to improve lead generation and ROI.

The ideal candidate combines strategic thinking with hands-on execution and has experience managing marketing campaigns in a B2B environment, preferably within technology, IT services, or cybersecurity.

Campaign Strategy &

Lead Generation

• Develop, execute, and optimize multi-channel marketing campaigns.
• Drive qualified inbound lead generation through website optimization, content marketing, email campaigns, and digital channels.
• Coordinate outbound marketing initiatives including:
• Direct mail campaigns
• Paid advertising
• List-building initiatives
• Cold email campaigns
• Partner with sales leadership to align marketing activities with pipeline and revenue goals.

Digital Marketing & Brand Management

• Manage and improve the company's online presence, including website content, landing pages, forms, and digital assets.
• Oversee SEO initiatives and collaborate with external vendors to improve search visibility and website performance.
• Manage paid search and social advertising campaigns, including Google Ads and LinkedIn.
• Ensure brand consistency across all customer-facing channels and communications.
• Create and oversee marketing collateral, graphics, presentations, videos, email campaigns, case studies, and sales enablement materials.

Analytics & Reporting

• Track and analyze marketing performance metrics including:
• Lead generation
• Conversion rates
• Campaign ROI
• Pipeline contribution
• Closed-won business
• Deliver regular reporting and actionable recommendations to leadership.
• Conduct competitive analysis and market research to identify growth opportunities.

Customer Advocacy & Events

• Manage customer referral, testimonial, review, and advocacy programs.
• Coordinate webinar, networking, trade show, chamber, and special event marketing activities.
• Support onboarding and customer experience initiatives, including welcome packages and client appreciation programs.

Qualifications

Required

• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience.
• 5+ years of marketing experience, preferably in B2B services.
• Proven experience managing digital marketing and lead generation campaigns.
• Experience with:
• Google Analytics
• Google Ads/PPC
• Social media advertising
• Email marketing
• CRM and marketing automation platforms
• Excellent written and verbal communication skills.
• Strong project management and organizational abilities.
• Ability to work independently in a remote environment while collaborating across teams.

Preferred

• Experience within Managed IT Services, Technology Services, Cybersecurity, SaaS, or related industries.
• Experience with HubSpot CRM.
• Experience with Adobe Creative Cloud, Canva, or other creative tools.
• Strong understanding of SEO and PPC and website management.

What Success Looks Like

In this role, you'll be successful when you:

• Consistently generate qualified leads for the sales team.
• Improve brand visibility and engagement.
• Create measurable growth in marketing-attributed pipeline and revenue.
• Drive continuous optimization of campaigns based on performance data.
• Build scalable marketing processes that support company growth.

Why Join Vector Choice?

• Opportunity to make a direct impact on company growth.
• Collaborative leadership team with a growth mindset.
• Competitive compensation and benefits package.
• Career advancement opportunities within a growing technology company.

Benefits

• 401(k) with company match
• Medical, dental, and vision insurance
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Life insurance
• Employee Assistance Program
• Paid time off
• Professional development opportunities

Work Location

New Bern, North Caroline

Candidates should reside in the New Bern, NC area and be available for occasional local meetings, events, and company functions.

Job Type

Full-time

Pay: From $57,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Experience:

• Marketing: 5 years (Required)

Work Location: In person