Social Media & Marketing Specialist

Social Media & Marketing Specialist Company: Valore Campus Location: Little Rock, Arkansas (Hybrid) Employment Type: Full-Time Salary: $60,000 - 63,500 annually, depending on experience Turn Creative Ideas Into Campus Connections! Are you the person who spots social media trends before everyone else? Do you enjoy creating content that captures attention, tells a story, and inspires people to take action?

Valore Campus is looking for a creative, organized, and results-driven Social Media & Marketing Specialist to strengthen our digital presence and help connect our college bookstore locations with the students and communities they serve. In this role, you'll do more than manage social media accounts.

You'll develop engaging content, coordinate marketing campaigns, collaborate with campus teams, and find innovative ways to bring our brands to life. If you love combining creativity with strategy and enjoy seeing your ideas turn into measurable results, we'd love to meet you!

Create Content That Gets Noticed

Develop engaging social media content, including TikToks, Instagram Reels, Stories, YouTube Shorts, graphics, and promotional videos. Write compelling captions, promotional messaging, and marketing copy that connect with student audiences. Identify emerging trends, creative opportunities, and new ways to build brand awareness.

Create digital and print marketing materials that support bookstore promotions, merchandise, events, and campaigns.

Drive Social Media & Digital Marketing

Develop and execute social media strategies across Instagram, Facebook, TikTok, YouTube, LinkedIn, and other relevant platforms. Manage social media calendars, content scheduling, and audience engagement. Coordinate email marketing campaigns, promotional communications, and digital marketing initiatives.

Maintain consistent branding while creating content that reflects the unique personality of each campus. Bring Campus Marketing to Life Collaborate with bookstore leaders, campus marketing contacts, and corporate teams to develop and execute marketing initiatives. Support promotions surrounding back-to-school, textbook rentals and buybacks, graduation, sporting events, and other campus activities.

Identify opportunities to connect with student organizations, campus ambassadors, influencers, and community partners. Help increase student engagement, bookstore traffic, brand awareness, and merchandise sales. Measure Results & Keep Improving Track social media engagement, audience growth, website traffic, and marketing campaign performance.

Use analytics and audience insights to identify what's working and recommend improvements. Monitor industry trends and competitor activity to uncover new marketing opportunities. Manage multiple projects, deadlines, and campaign priorities while keeping stakeholders informed.

What We're Looking For

• Approximately 3–5 years of experience in social media management, digital marketing, content creation, or a related field preferred.
• Experience creating engaging content and managing multiple social media platforms.
• Strong graphic design, writing, copywriting, and short-form video creation skills.
• Proficiency with Canva, Adobe Creative Suite, or comparable creative tools.
• Understanding of social media trends, digital culture, and how to engage high school and college audiences.
• Strong organizational skills and the ability to manage multiple projects independently.
• Ability to interpret marketing data and use insights to improve engagement and campaign performance.
• A proactive, collaborative approach with a willingness to bring fresh ideas to the table.

Even Better If You Have

Experience in retail, e-commerce, consumer marketing, or college campus marketing. Experience working with multiple brands or business locations. Familiarity with Meta Business Suite, Hootsuite, Sprout Social, Later, or similar scheduling tools.

Experience with Google Analytics, email marketing platforms, or paid digital advertising. Experience working with influencers, student ambassadors, or user-generated content. A bachelor's degree in Marketing, Communications, Digital Media, or a related field.

Why Join Valore Campus? At Valore Campus, we believe great marketing creates meaningful connections. You'll have the opportunity to combine creativity, collaboration, and strategy while supporting college bookstore locations across multiple communities.

This position offers the chance to develop fresh ideas, work with a variety of teams, and make a measurable impact on how we engage with students and promote our brands. Position Details Full-time, hybrid position based in Little Rock, Arkansas. Annual starting salary of $60,000 - 63,500, depending on experience.

Combination of remote work and in-person collaboration. Occasional travel to campus bookstore locations and company events. Some scheduling flexibility may be needed during campus events, store openings, and key retail seasons.

About Valore Campus

Valore Campus is part of BBA Holdings Corp., a multifaceted organization with extensive experience in college bookstores and e-commerce. We are committed to supporting higher education and student success by helping students access affordable textbooks, course materials, and merchandise while creating engaging campus bookstore experiences. Ready to Bring Your Ideas to Life?

If you're passionate about social media, love creating engaging content, and enjoy finding new ways to connect with audiences, we want to hear from you! Apply today and help us bring creativity, energy, and meaningful connections to college campuses!

Equal Employment Opportunity

BBA Holdings Corp. and its affiliated companies are Equal Opportunity Employers. We provide equal employment opportunities in accordance with applicable federal, state, and local laws and are committed to maintaining a workplace free from unlawful discrimination and harassment.