National Sales Manager - CEDIA Integrator Channel

National Sales Manager - CEDIA Integrator Channel

About Us: USAI Lighting LLC, is a recognized leader in the lighting industry, offering the widest selection of specification grade down lights with an emphasis on quality, innovation and performance. We are an 80 year old privately held company located in the heart of the picturesque Hudson Valley, in New Windsor, New York (90 minutes North of New York City).

Position Summary

We are seeking an experienced, results-oriented National Sales Manager to expand and support our network of CEDIA integrators, custom AV dealers, smart-home professionals, architects, designers, and technology integration partners across the United States.

This is a remote, home-office-based position that can be located in Florida, Texas, or any major metropolitan area within the United States. Candidates should reside near a major airport and be willing to travel extensively nationwide to meet with customers and channel partners, attend trade shows and industry events, conduct training programs, and support business development initiatives.

The National Sales Manager will be responsible for identifying and developing new business opportunities, strengthening relationships with existing dealers and integrators, increasing market share, and driving revenue growth throughout the custom integration channel.

This individual will serve as the primary liaison between USAI Lighting and its channel partners, providing product education, sales support, and strategic guidance to maximize customer success and brand visibility.

Working closely with Marketing, Product Management, Customer Support, and other cross-functional teams, the National Sales Manager will execute national sales initiatives, identify market opportunities, and help drive the adoption of USAI Lighting solutions throughout the luxury residential and commercial integration markets.

Essential Duties and Responsibilities

• Achieve and exceed national sales goals and revenue objectives.
• Manage and grow relationships with CEDIA integrators, AV dealers, home automation providers, distributors, and strategic channel partners.
• Identify, recruit, onboard, and develop new dealer accounts throughout the United States, with an emphasis on key CEDIA, custom integration, and luxury residential markets.
• Conduct in-person sales calls, product demonstrations, training seminars, and educational presentations.
• Develop and execute territory business plans designed to increase market share and revenue.
• Collaborate with distributor partners to drive sales opportunities and dealer engagement.
• Monitor market trends, competitive activity, and emerging technologies within the residential and commercial integration industry.
• Assist dealers with project opportunities, product selection, specifications, and applications support.
• Participate in industry trade shows, manufacturer events, dealer meetings, and CEDIA-related functions.
• Maintain accurate sales forecasts, opportunity pipelines, and customer records within CRM systems.
• Partner with marketing to implement national promotional programs and lead-generation initiatives.
• Provide regular territory performance reports and business updates to senior leadership.
• Develop relationships with architects, lighting designers, interior designers, builders, and consultants involved in luxury residential and commercial projects.
• Drive project specification and increase awareness of USAI Lighting solutions within the design community.

Required Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field preferred.
• Minimum 5 years of outside sales experience.
• Minimum 3 years of experience selling through the custom integration, AV, smart-home, electrical distribution, architectural lighting, security, or low-voltage channels.
• Demonstrated success managing dealer, distributor, or channel relationships.
• Strong understanding of residential and commercial integration markets.
• Experience working with CEDIA integrators, AV consultants, system designers, or technology dealers.
• Proven track record of achieving or exceeding sales targets.
• Excellent presentation, relationship-building, and negotiation skills.
• Ability to travel extensively throughout the United States.
• Proficiency with Microsoft Office and CRM platforms such as Salesforce or HubSpot.

Preferred Qualifications

• Existing relationships within the CEDIA, custom integration, luxury residential, and smart-home communities throughout the United States.
• Experience with one or more of the following product categories:
• Architectural lighting
• Home automation
• Audio/video systems
• Networking and Wi-Fi solutions
• Security and surveillance
• Motorized shading
• Smart-home technologies
• CEDIA certification or industry training.
• Experience working with luxury residential builders, designers, architects, or developers.

Knowledge, Skills & Abilities

• Exceptional consultative selling skills.
• Strong business development and territory management capabilities.
• Ability to influence multiple stakeholders in the sales process.
• Excellent verbal, written, and presentation communication skills.
• Self-motivated and capable of working independently.
• Strong organizational and time-management skills.
• Ability to build long-term strategic partnerships.

Benefits include

• Competitive compensation
• Paid Time Off (Sick, Vacation, and holidays)
• Health Benefits (Medical, Dental, and Vision)
• FSA (Flexible Spending Account)
• Life Insurance
• 401k plan
• Employee discounts
• Professional growth: We promote from within
• Team environment: a fun, fast-paced, and supportive company culture

If you are passionate about driving sales success and being a part of a high-performing team, we encourage you to apply for this exciting opportunity as a National Sales Manager – CEDIA Integrator Channel.

Pay: $140,000.00 - $180,000.00 per year

Work Location: On the road