Marketing Specialist, III

Job Summary

University of Utah Health Marketing & Communications Specialist supports the planning, development, and execution of integrated marketing and communications initiatives that align with strategic priorities established by executive leadership, hospitals, clinics, departments, and service lines.

This role helps advance system-wide patient visit goals; increase awareness among key audiences; enhance visibility of clinical services, physicians, and programs; and strengthen the U of U Health brand. The specialist translates complex clinical information into clear, compelling marketing strategies and content that support service-line growth and organizational priorities.

The ideal candidate is a strategic marketer, strong writer, organized project manager, and creative thinker who thrives in a collaborative environment.

Learn more about the great benefits of working for University of Utah: benefits.utah.edu

Responsibilities

Responsibilities:

• Establish positioning, research target audiences, set specific goals and objectives, and develop marketing plans to reach consumers through appropriate marketing channels.
• Gather consumer and market insight data to inform strategies, increase customer conversions, and generate more qualified leads.
• Conceptualize and execute on multi-channel campaigns across the consumer journey ensuring the alignment of messaging across all channels.
• Develop creative briefs to guide creative direction for marketing campaigns that meet objectives for all advertising and public-facing communications including digital, print, and video assets.
• Evaluate effectiveness and impact of marketing campaigns and strategies through evaluating key performance metrics and optimizing as necessary.
• Establish and nurture relationships with internal and external stakeholders to ensure a collaborative working environment with the marketing and communications department.
• Plan, organize, and manage events.
• Adhere to project timelines by following through on project details and coordinating multiple tasks/projects simultaneously.

Minimum Qualifications

EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor's degree = 4 years of directly related work experience).

Marketing Communication Specialist, III

Requires a bachelor's (or equivalency) + 6 years or a master's (or equivalency) + 4 years of directly related work experience.

Work Environment And Level Of Frequency Typically Required

• Nearly Continuously: Office environment, along with event activation, interacting, coordination, setup, and breakdown.

Physical Requirements and Level of Frequency That May Be Required:

• Nearly Continuously: Sitting, hearing, listening, and speaking.

Preferences

Preferences

• Strong writing, editing, and content development skills.
• Proficiency with digital and email marketing tools, web content management platforms (Drupal, SharePoint), and social media marketing.
• Experience using project management platforms such as Asana, Smartsheet, Basecamp, or similar tools.
• Experience with photography, video, or other multimedia content development.
• Working knowledge of basic graphic design.
• Excellent organizational and time management skills with the ability to handle multiple projects simultaneously.
• Experience in healthcare, health systems, academic medicine, or a related environment.

Special Instructions

Requisition Number:

PRN46552B

Full Time or Part Time?

Full Time

Work Schedule Summary: This position operates on a standard work week with designated in-office days and remote work opportunities, with occasional evenings and weekends.Provide on-site support marketing events, including occasional evenings and weekends.

Department: 01443 - Marketing and Community Relati

Location: Campus

Pay Rate Range: $68,000-$75,000

Close Date: 12/08/2026

Open Until Filled To apply, visit https://utah.peopleadmin.com/postings/211266 Copyright ©2025 Jobelephant.com Inc. All rights reserved.

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