Marketing Specialist 2 - Cal Performances

Marketing Specialist 2 - Cal Performances About Berkeley

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Departmental Overview

Under the direction of the Associate Director of Marketing, the Marketing Specialist is responsible for performing complex administrative tasks and executing marketing initiatives for Cal Performances.

The Marketing Specialist supports the Associate Director of Marketing in managing the production of the season, fall, and midseason brochures from start to finish and maintains marketing plans and advertising schedules for more than 80 performances each season.

The Marketing Specialist supports the creation of marketing assets, including ad copy, proofreading, and graphic and video design, and tracks sales, promotion codes, and campaign expenses. The Marketing Specialist owns the in-person execution of student-facing campaigns, including campus postering and advertising placements, tabling events, coordinating and hosting all student receptions, and more.

The ideal candidate has an understanding of and passion for the performing arts and familiarity with the UC Berkeley campus community.

Application Review Date

The First Review Date for this job is: October 30, 2026

Responsibilities

Student Engagement & Campus Outreach [25%]

Under the Associate Director of Marketing, the Marketing Specialist helps plan and execute Cal Performances' on-the-ground campus campaigns.

In this capacity, the Marketing Specialist

Plans, executes, and evaluates in-person campus campaigns from start to finish

Coordinates physical postering, campus transport, and setup/change-outs for on-campus advertising placements

Serves as an ambassador for Cal Performances at campus outreach events-including but not limited to Caltopia, Cal Day, and Golden Bear Orientation-and is responsible for setting up our event table/booth, working the events, and tear-down. Serves as the direct liaison with Resident Advisors (RAs), faculty, Greek life organizations, and student groups to build and maintain campus relationships

Manages Student Union screen advertising

Plans, coordinates, and hosts student receptions, currently four (4) per season

Brochure Production Coordination [20%]

Project manages the season, fall, and midseason brochure production from start to finish

Corresponds with agents to establish points of contact, request marketing materials, and traffic proofs

Tracks collateral and asset collection and maintains files for season marketing collateral

Traffics brochure proofs to staff, collects edits, and traffics them back to the design team

Keeps copy decks up to date with all edits throughout the brochure editing process

Files ERFs for design, print, and postage; documents changes and addenda in ad schedules

Manage Marketing Plans and Schedules [15%]

Updates and maintains marketing plans and advertising schedules for all events on the season

Tracks collateral needs and deadlines across the season

Track Sales and Expenses [10%]

Updates the weekly Actuals to Budget sales report in Google Sheets

Updates the student ticket sales reports

Tracks marketing campaign expenses

Prepares expenditure request forms (ERFs) for advertising purchases and other marketing expenses

Submits and tracks promo codes

Manage Marketing Ads and Materials [15%]

Proofreads ads and other marketing materials

Designs assets when needed, including both static and video

Opens creative job orders

Drafts ad copy for print, radio, and e-newsletters

Creates UTMs for tracking our digital campaigns

Uploads or sends digital ads to various advertising partners

Manages promotion codes with the Box Office; creates an analytics report at the end of each season to gauge the success of these campaigns

Grassroots Marketing & Administrative

Support [15%]

Maintains the grassroots email list of campus and community organizations

Coordinates and tracks email exchanges with relevant organizations

Performs other administrative duties as needed for various marketing projects Required Qualifications

Bachelor's degree in a related area and/or equivalent experience/training

Ability to work on site at UC Berkeley during standard business hours, with occasional evening and weekend hours for campus events

Must reside in the Bay Area

Ability to transport and set up promotional materials across campus

Proficient in Google Sheets and Docs; Excel and Word; Adobe Photoshop, Acrobat, and Premiere

Demonstrated knowledge of marketing principles, concepts, strategies, and best practices

The successful candidate will have a love for and understanding of the performing and visual arts, in all genres and forms

High capacity for working in a fast-paced, ever-changing environment with an ability to quickly and efficiently adapt to new information and/or changing priorities

Resourceful and eager to learn new systems, processes, and technologies

Excellent writing and editing skills, including copywriting for print, digital, and radio

Accuracy and careful attention to detail

Eager to collaborate

Must be organized and efficient with excellent time management skills

Comfortable with in-person outreach, speaking to groups, and relationship-building with student organizations, campus departments, and community groups Preferred Qualifications

Demonstrated experience with Tessitura Ticketing, Tessitura Analytics, and Google Analytics 4

Experience working within a large campus environment

An interest in the performing arts and/or marketing or a related field

Familiarity with the UC Berkeley campus community, student organizations, and student media outlets Salary & Benefits

For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website.

Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement.

This range takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position.

Salary offers are determined based on final candidate qualifications and experience.

The budgeted hourly range that the University reasonably expects to pay for this position is $30.17 to $41.04