Part-Time Marketing Coordinator

Part-Time Marketing Coordinator

United Way of Cumberland County

Position Summary

The Marketing Coordinator is responsible for managing and maintaining the United Way of Cumberland County’s digital communications, with a primary focus on social media management, the monthly e-newsletter, and website updates. This role helps strengthen brand awareness, communicate community impact, promote programs and events, and engage donors, volunteers, community partners, and the public.

Working collaboratively with the Executive Director and other staff, the Marketing Coordinator will create compelling content that reflects the organization’s mission and values, highlights the impact of locally funded programs, and reinforces the message that United Is the Way.

The ideal candidate is a creative, organized, and detail-oriented communicator with strong writing skills, a working knowledge of digital marketing platforms, and a passion for making a difference in the community.

Position Type

Part-Time, approximately 10 hours per week

Essential Duties and Responsibilities1. Social Media Management

• Develop, create, and publish engaging social media content across platforms, including Facebook, Instagram, LinkedIn, and other relevant channels.
• Maintain a consistent posting schedule that promotes the organization’s mission, programs, events, fundraising initiatives, and community partnerships.
• Create graphics, captions, short-form videos, and other digital content using tools such as Canva.
• Highlight stories of impact, donor generosity, volunteer engagement, and the work of local nonprofit partners.
• Monitor comments, messages, and engagement, responding appropriately and referring questions to staff when needed.
• Maintain consistent branding, tone, and messaging across all social media platforms.
• Monitor social media performance and provide periodic updates on engagement, reach, and growth.

2. Monthly Newsletter

• Coordinate the development, writing, design, and distribution of the organization’s monthly e-newsletter.
• Gather updates, stories, photographs, and information from staff, programs, community partners, and events.
• Develop compelling content that highlights organizational news, community impact, upcoming events, fundraising opportunities, and ways to get involved.
• Ensure all newsletter content is accurate, timely, well-written, and consistent with organizational messaging.
• Manage distribution lists and maintain accurate subscriber information.
• Monitor newsletter performance, including delivery rates, open rates, and click-through rates.

3. Website Management

• Maintain and update the organization’s website with current information, program updates, events, news, and other relevant content.
• Ensure website information is accurate, accessible, well-organized, and consistent with the organization’s brand.
• Publish announcements, stories of impact, event details, and other content as requested.
• Review website content periodically to identify outdated information and needed updates.
• Support efforts to improve website engagement and direct visitors to relevant programs, resources, donation opportunities, and volunteer information.

4.

General Marketing

Support

• Assist with the creation of digital and print marketing materials as needed.
• Support the promotion of organizational events, fundraising campaigns, and community initiatives.
• Collect photographs, testimonials, and program updates to help tell the story of the organization’s impact.
• Collaborate with staff to ensure consistent messaging across communications.
• Perform other marketing and communications duties as assigned by the Executive Director.

Required Qualifications

• Experience in marketing, communications, public relations, social media management, or a related field.
• Strong writing, editing, proofreading, and communication skills.
• Demonstrated ability to create engaging social media content and manage multiple digital platforms.
• Familiarity with email marketing platforms, such as Mailchimp, and website content management systems.
• Experience with Canva or similar graphic design tools preferred.
• Strong organizational skills and attention to detail.
• Ability to work independently, manage priorities, meet deadlines, and communicate effectively with a small team.
• Sound judgment and professionalism when communicating on behalf of the organization.
• A commitment to the mission of United Way and a passion for strengthening the local community.

A degree in marketing, communications, journalism, public relations, or a related field is preferred but not required.

Work Environment

This position will work in coordination with the United Way of Cumberland County staff. Work arrangements, including on-site and remote flexibility, will be determined by the organization.

Occasional attendance at community events, meetings, or other activities may be requested to gather content and support marketing efforts.

Hours and Compensation

• Part-time position averaging approximately 10 hours per week.
• Flexible scheduling coordinated with the Executive Director.
• Occasional adjustments to the weekly schedule may be necessary to accommodate major campaigns, newsletters, or organizational events.
• Compensation will be based on experience and qualifications.

Supervisory Responsibilities

None.

Additional Responsibilities

The Marketing Coordinator may be asked to assist with other communications or administrative projects that support the mission and priorities of the United Way of Cumberland County.

Job Type

Part-time

Pay: $16.00 - $18.00 per hour

Benefits:

• Flexible schedule
• Paid time off

Application Question(s):

• Do you have at least 1 year of experience working at a non-profit?

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 1 year (Required)

Work Location: Hybrid remote in Fayetteville, NC 28301