Marketing Coordinator

Job Purpose:

• The Marketing Coordinator at United Cerebral Palsy of Greater Sacramento will play a crucial role in enhancing the organization's visibility and engagement with the community. This position is responsible for supporting the development and execution of marketing strategies that align with the mission of the organization to improve the lives of individuals with cerebral palsy and other disabilities.

Key Responsibilities:

• Assist in the creation and implementation of marketing campaigns that promote the organization's programs and services.
• Coordinate and manage social media accounts, ensuring regular updates and engagement with followers.
• Collaborate with internal teams to develop content for newsletters, press releases, and promotional materials.
• Organize and execute events that raise awareness and funds for the organization, ensuring all logistical aspects are handled efficiently.
• Monitor and analyze marketing performance metrics to optimize strategies and report findings to management.
• Maintain relationships with media contacts and community partners to enhance outreach efforts.
• Support the development and maintenance of the organization's website, ensuring content is current and relevant.
• Assist in the preparation of marketing budgets and track expenditures to ensure cost-effective strategies.
• Provide administrative support to the marketing department as needed, including scheduling meetings and maintaining marketing databases.

Required Education:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.

Required Experience:

• Minimum of 2 years of experience in marketing, communications, or a related field, preferably within a non-profit or charitable organization.
• Proven track record of developing and executing successful marketing campaigns.
• Experience in managing social media platforms and digital marketing strategies.
• Familiarity with fundraising and donor engagement activities.

Required Skills and Abilities:

• Strong written and verbal communication skills, with the ability to craft compelling messages for diverse audiences.
• Proficiency in using marketing software and tools, such as Adobe Creative Suite, CRM systems, and email marketing platforms.
• Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Ability to work collaboratively in a team environment and build effective relationships with stakeholders.
• Creative thinking and problem-solving skills, with the ability to adapt to changing priorities and environments.
• Understanding of the unique challenges and opportunities within the non-profit sector.