Communications and Digital Marketing Manager

Position Summary

Communications & Digital Marketing, Internet Manager is responsible for developing, executing, and optimizing the company's digital marketing strategy and all outgoing policyholder communications to drive brand awareness, lead generation, policyholder engagement, and online sales across all digital and print channels.

This role oversees the company's web presence, digital advertising, SEO/SEM, social media, email marketing, outbound marketing campaigns, and all direct communications to policyholders including notices, newsletters, renewal outreach, and service communications.

Key Responsibilities

Digital Strategy & Execution

• Develop and implement a comprehensive digital marketing strategy aligned with business goals and growth targets
• Manage and optimize the company website, landing pages, and online quoting/portal tools for performance and user experience
• Oversee paid digital advertising campaigns (Google Ads, Meta, programmatic display, retargeting)
• Lead SEO strategy including on-page optimization, technical SEO, and link building
• Develop and execute outbound marketing campaigns targeting prospective and existing policyholders across digital and traditional channels

Outgoing Marketing & Policyholder Communications

• Own and manage all outgoing communications to policyholders, including policy notices, renewal reminders, billing communications, coverage updates, claims status notifications, and service announcements
• Develop and maintain a policyholder communication calendar to ensure timely, consistent, and compliant outreach across all touchpoints (email, direct mail, SMS, portal messaging, and print)
• Partner with Underwriting, Claims, Customer Service, and Compliance to draft, review, and distribute policyholder-facing letters, notices, and informational materials
• Ensure all outgoing policyholder communications meet state Department of Insurance (DOI) requirements, NAIC model act standards, and internal compliance guidelines before distribution; flag any regulatory questions to the Compliance or Legal department for review
• Manage production and fulfillment of direct mail and print communications including policy documents, welcome kits, and marketing collateral
• Develop targeted outbound marketing campaigns (direct mail, email, SMS) for cross-sell, upsell, renewal retention, and win-back programs aimed at current and lapsed policyholders
• Establish and enforce communication templates and brand standards for all policyholder-facing materials
• Track and analyze the performance of outgoing communications including open rates, response rates, and retention impact, and optimize based on results
• Support the onboarding experience for new policyholders through welcome communications, coverage summaries, and digital resource guides

Content & Social Media

• Oversee content strategy and editorial calendar across web, blog, email, social media, and direct mail channels
• Manage social media presence (LinkedIn, Facebook, Instagram, X/Twitter) including community engagement and reputation management
• Create educational content around insurance products, coverage options, claims guidance, and policyholder resources

Email & Marketing Automation

• Design and manage email marketing campaigns, drip sequences, and customer lifecycle communications for both prospects and existing policyholders
• Utilize marketing automation tools (e.g., HubSpot, Salesforce Marketing Cloud, Marketo) to nurture leads, retain existing policyholders, and trigger event-based communications (renewals, endorsements, billing)
• Build and maintain automated communication workflows for key policyholder lifecycle events including new policy issuance, mid-term changes, renewal, cancellation, and reinstatement

Analytics & Reporting

• Monitor, analyze, and report on KPIs including website traffic, conversion rates, cost per lead, digital ROI, policyholder communication engagement rates, and retention metrics
• Use Google Analytics, Tag Manager, and other tools to derive actionable insights and optimize campaigns
• Conduct A/B testing on landing pages, ads, email campaigns, and policyholder communication templates to improve performance

Compliance & Brand

• Maintain brand consistency and accuracy of insurance product information across all digital platforms and outgoing policyholder materials
• Ensure all marketing and policyholder communications comply with applicable state regulations, advertising guidelines, and internal compliance policies; escalate questions requiring legal or regulatory interpretation to the appropriate department

Vendor Management

• Manage relationships with digital agencies, print vendors, mail fulfillment houses, media vendors, and technology partners supporting both digital marketing and policyholder communication production

Qualifications:

Required

• Bachelor's degree in Marketing, Communications, Business, or related field
• 3+ years of digital marketing experience, with demonstrated experience in customer or policyholder communications
• Solid understanding of SEO/SEM best practices
• Experience managing multi-channel outbound communication programs including email, direct mail, and SMS
• Excellent analytical skills with the ability to interpret data and make data-driven decisions
• Strong writing and editing skills with the ability to translate complex insurance information into clear, accessible language for policyholders

Preferred

• Experience in the insurance, financial services, or regulated industry sector
• Experience managing compliance review workflows for customer-facing communications
• Google Ads and/or HubSpot certifications

Competencies

• Strategic thinker with strong project management skills
• Highly organized with the ability to manage multiple communication streams and deadlines simultaneously
• Collaborative and able to work cross-functionally with Sales, IT, Compliance, Legal, Underwriting, Claims, and Operations
• Strong communicator who can adapt tone and messaging for diverse audiences including prospects, active policyholders, and lapsed customers
• Up-to-date on digital marketing trends, algorithm changes, and emerging technologies including AI-driven marketing and communication tools

Job Type: Full-time

Pay: $65,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Application Question(s):

• Do you have insurance industry experience?

Ability to Commute:

• Chicago, IL 60631 (Required)

Work Location: Hybrid remote in Chicago, IL 60631