Marketing Specialist II

Position Summary

This role will be key in the successful execution of U.S. Lubricants and its family of brands commercial and strategic marketing plans. The Marketing Specialist II will turn sales priorities, supplier programs, product information, and customer needs into clear, well-executed initiatives.

This individual must be an organized, commercially minded storyteller who brings demonstrated communication excellence, strong business acumen, creativity, and cross-functional follow-through to improve the customer and team member experience.

This position can be based onsite in Baltimore, Maryland or Appleton, Wisconsin.

Job Responsibilities

Commercial Program Execution

• Coordinate commercial programs from launch through completion, including objectives, timelines, owners, deliverables, communications, and results tracking.
• Support supplier, product, pricing, customer retention, and sales growth initiatives across U.S. Lubricants.
• Maintain a centralized calendar and tracker for promotions, product launches, price changes, supplier commitments, sales campaigns, and customer communications.
• Partner with Sales and Finance to track program participation, volume, revenue, gross margin, and return on investment.
• Identify execution gaps, follow up with owners, and escalate risks that could affect customers, suppliers, or financial results.

Sales Enablement & Communications

• Develop clear sales communications, talking points, FAQs, presentations, customer letters, sell sheets, and other field-ready materials.
• Translate supplier updates, product changes, pricing actions, operational constraints, and company priorities into concise messages for sales teams and customers.
• Maintain an organized library of current sales tools, product materials, templates, and program resources.
• Support sales meetings, business reviews, training sessions, customer events, and supplier presentations.
• Gather feedback from the field and improve tools and communications based on seller and customer needs.

Marketing & Content

Support

• Coordinate with the corporate Marketing team to execute targeted B2B campaigns supporting customer acquisition, retention, cross-sell, and product growth.
• Draft and edit email campaigns, web content, product announcements, case studies, internal updates, and customer-facing communications.
• Ensure materials are accurate, consistent with brand standards, and approved by the appropriate business partners.
• Coordinate outside vendors when needed for design, print, promotional materials, or events.
• Support content planning for priority industries, products, suppliers, and customer segments.

Reporting & Continuous Improvement

• Build and maintain simple dashboards and recurring reports showing program activity, adoption, pipeline influence, volume, revenue, gross margin, and results.
• Use CRM, ERP, survey, and campaign data to identify trends and recommend practical improvements.
• Document repeatable processes, templates, and standard work for commercial programs and communications.
• Manage project details independently while keeping stakeholders informed of progress, decisions, and risks.
• Cultivate U.S. Venture’s values while inspiring, empowering, recognizing, and guiding team members.
• Live our values of High Performance, Caring Relationships, Strategic Foresight, and Entrepreneurial Spirit.
• Find A Better Way by championing continuous improvement and quality control efforts to identify opportunities to innovate and improve efficiency, accuracy, and standardization.
• Continuously learn and develop self professionally.
• Support corporate efforts for safety, government compliance, and all other company policies and procedures.
• Perform other related duties as required and assigned.

Qualifications

Required:

• College degree in Business, Marketing, Communications, or equivalent experience.
• 2 to 4 years of experience in B2B marketing, sales enablement, commercial operations, program coordination, communications, or a related role.
• Demonstrated ability to manage cross-functional projects with multiple deadlines and stakeholders.
• Outstanding interpersonal skills, self-direction, project management skills, and strong business acumen.
• Excellent writing, editing, proofreading, presentation, and verbal communication skills.
• Ability to interpret sales and financial information, including volume, revenue, gross margin, and program performance.
• Experience using Excel, PowerPoint, Word, Teams, Outlook, and other MS Office applications.
• Strong attention to detail, follow-through, judgment, and organizational skills.
• Ability to work independently and remotely.
• Experience with CRM systems, marketing automation, project management tools, Canva, and dashboard reporting is preferred.
• Experience supporting field sales, distribution, industrial products, automotive, energy, chemicals, or lubricants is preferred.

DIVISION

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U.S. Lubricants

U.S. Venture will not offer sponsorship for employment status (including, but not limited to, H-1B, TN, E-3, F1, CPT, OPT, STEM OPT, visa status and other employment‑based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full‑time basis and must not require U.S.

Venture’s sponsorship to continue to work legally in the United States. In general, U.S. Venture does not sponsor candidates for nonimmigrant visas or permanent residency except when there is a specific business need.

U.S. Venture will not accept unsolicited resumes from recruiters or employment agencies. In the absence of an executed recruitment Master Service Agreement, there will be no obligation to any referral compensation or recruiter fee.

In the event a recruiter or agency submits a resume or candidate without an agreement, U.S. Venture shall reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, shall be deemed the property of U.S.

Venture.

U.S. Venture, Inc. is an equal opportunity employer that is committed to inclusion and diversity. We ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender, gender identity or expression, marital status, age, national origin, disability, veteran status, genetic information, or other protected characteristic.

If you need assistance or an accommodation due to a disability, you may call Human Resources at (920) 739-6101.

40-45-801-8450