Marketing Associate (Marketing Lead)

I own marketing at Tropical Juice Bar. I build the ads, write the promos, and plan the launches myself — and I've hit the ceiling on what one person can execute. I'm hiring one person to work directly beside me and take over the doing.

This is not a "post on Instagram" job. You will run ads with real money behind them, launch products across our stores, and see the sales number move — or not — the same week.

What you'll own

• Paid advertising (build, launch, and manage Meta campaigns across all locations; write copy, brief creative, set targeting, watch numbers daily; kill what doesn't work fast, scale what does; expand into Google and TikTok once earned).
• Promotions and offers (design the offer itself — discount structure, bundle, LTO mechanic — model what it costs and what it should return, run it, measure it, report on it).
• New product and seasonal launches (own the launch calendar end to end, promo plan, in-store signage, digital push, loyalty-app tie-in).
• Grand openings (run the pre-opening and opening-week playbook).
• Loyalty and retention (push our Juicy Rewards app: installs, active users, repeat visits).
• Content (create content yourself — photos, short-form video, in-store shots — as well as directing our content team, so what they produce serves a campaign instead of filling a feed).

What we're looking for, non-negotiable

You work with AI daily (ChatGPT, Claude, Midjourney, whatever) — tell us specifically what you use and what you've built with it. You're driven and move without being chased. You understand offers — why BOGO, a $5 combo, and 20% off behave completely differently, and which you'd run to grow weekday lunch traffic.

You want to be in the stores, tasting product, watching customers, talking to managers. You have reliable transportation and a valid driver's license — this role is onsite in Passaic with regular travel to our stores; if you can't get to the stores, you can't do the job.

You've run promotions, campaigns, and ads that brought in real customers — Meta ads required, Google a strong plus — real spend, real targeting, real content, real results you can show: what you ran, what it cost, how many customers it brought in. You're available some evenings and weekends — launches, events, and grand openings don't run on a 9-to-5 schedule.

Strongly preferred: restaurant, QSR, café, or food-brand experience (internships, part-time work, and a family business all count); comfort with numbers (cost per acquisition, redemption rate, average check, ROI on a promo); bilingual English/Spanish — our customers are largely Latin and Caribbean, and marketing that resonates needs the language, not just translation.

What we do not require: a marketing degree, 5 years of experience, or a traditional agency background. A college student, recent grad, or career-changer who has genuinely built things with AI will beat a five-year résumé here.

How to apply — do not send a generic résumé and cover letter, it will not be read. Do not apply without reliable transportation and a valid driver's license.

Apply on Indeed with: your résumé (one page is fine); a short answer (150 words max): what AI tools do you use, and what's one thing you built or figured out with them that you couldn't have done otherwise?; and the challenge — pick ONE, plan in one page or one short video: (A) Tuesday/Wednesday lunch is our weakest — design a promotion to fix it: offer, target, spend, how you'd know it worked; (B) opening-week plan for a new South Orange location to fill the store day one and bring customers back a second time; (C) pick any menu item and build its seasonal launch campaign: hook, creative concept, channels, offer.

Use AI to help build it — we expect that.

Benefits

PTO, paid sick leave, employee discounts. Applicants must be authorized to work in the United States. Tropical Juice Bar is an equal opportunity employer.

Pay: $60,000.00 - $65,000.00 per year

Benefits:

• Employee discount
• Paid time off

Work Location: In person