Marketing Manager

Company Description

Trailheadbiz specializes in building custom automation solutions that connect business software and streamline daily work. The company helps clients move website leads into their CRM, automate follow-up, and simplify customer onboarding, reminders, and reporting.

Trailheadbiz uses tools such as n8n, AI, integrations, and custom code to design workflows that fit how each business operates, supported by thorough testing, documentation, and walkthroughs. Projects range from focused automation builds with quick turnaround to larger, ongoing initiatives, giving organizations practical ways to reduce repetitive administrative tasks.

Team members collaborate closely with clients to understand current processes and design solutions that enhance efficiency across sales, marketing, and operations.

Role Description

The Marketing Manager is a full-time, on-site role based in St Charles, MO. This role is responsible for developing and executing marketing strategies that promote Trailheadbiz’s automation services and strengthen brand awareness. Daily tasks include planning and managing campaigns across digital channels, creating and overseeing marketing content, and coordinating lead-generation activities in partnership with sales.

The Marketing Manager will analyze performance data, refine messaging, and optimize campaigns to increase qualified leads and customer engagement. This role also involves managing marketing budgets, collaborating with internal stakeholders to align marketing with business goals, and contributing to customer communication and educational materials that explain Trailheadbiz’s solutions.

Qualifications

• Experience in marketing strategy and campaign management, including digital and content-focused initiatives.
• Strong skills in content creation and copywriting for websites, email, and social media.
• Ability to use analytics tools to track campaign performance, generate insights, and make data-informed decisions.
• Experience with CRM and marketing automation platforms; familiarity with integrations or workflow automation is a plus.
• Excellent communication, presentation, and stakeholder management skills.
• Demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Prior experience in B2B or technology services marketing is beneficial; interest in AI, automation, or integration tools is an advantage.