Digital Marketing Specialist

Come Fuel the Explosive Growth of a Rapidly Expanding Specialty Practice

Total Spine & Orthopedics is growing fast. New physicians, new services, new locations, and a brand that’s ready to be seen. We’re looking for a creative, results-obsessed Digital Marketing Specialist to help tell our story and put our physicians in front of the patients who need them.

This isn’t a “post-and-pray” social media role. You’ll own campaigns from idea to impact: running ads, shooting and editing video, building content that educates and inspires, and proving it all with real numbers. If you love having a camera in one hand, an analytics dashboard in the other, and a seat at the table where growth decisions get made, this is your role.

We want someone who brings fresh ideas, takes ownership, and gets energized by building something.

What You’ll DoDrive Patient Growth

• Build, manage, and optimize Google Ads campaigns that bring in qualified patient leads
• Own SEO and local search, including Google Business Profiles across multiple locations
• Boost our visibility across traditional search and AI-powered search platforms
• Monitor and strengthen physician reputations on Google, Healthgrades, and other healthcare platforms
• Track every lead, conversion, and dollar so we know exactly what’s working

Create Content People Actually Want to Watch

• Run our Facebook, Instagram, LinkedIn, YouTube, and other channels using Zoho Social
• Plan monthly content calendars packed with education, physician spotlights, practice news, and campaigns
• Film, photograph, edit, and produce physician interviews, educational videos, patient testimonials, and reels
• Design sharp, on-brand graphics that make us look as good as the care we deliver
• Use AI tools to create smarter and faster

Build the Brand Everywhere

• Coordinate website updates, blogs, landing pages, and SEO content
• Create and send monthly newsletters through Mailchimp or similar platforms
• Design digital and print materials: brochures, rack cards, flyers, and physician promotional pieces
• Lead marketing launches for new physicians, services, locations, and community events
• Develop campaigns that grow physician referral relationships and community presence

Think Strategically, Report Clearly

• Shape marketing strategy that directly supports our growth goals
• Analyze performance in Google Analytics 4, Google Ads, and other tools
• Deliver monthly reports with clear results and smart recommendations
• Partner with leadership, physicians, staff, and outside vendors
• Keep all marketing HIPAA-compliant and aligned with patient consent and healthcare advertising rules

What You BringRequired

• 2+ years of hands-on digital marketing experience
• Proven success with Google Ads, SEO, and social media campaigns
• Strong photography, videography, and editing skills; you can produce professional content on your own
• Proficiency in Canva, Adobe Creative Cloud, CapCut, or similar tools
• Experience with Google Analytics, Google Business Profiles, and performance tracking
• Excellent writing, communication, and project management skills
• Self-starter who can juggle multiple projects and hit deadlines
• A portfolio showing your digital marketing, video, and creative work
• Ability to travel occasionally between our Melbourne and Orlando offices for shoots and events

Bonus Points

• Healthcare or medical practice marketing experience
• Familiarity with spine, orthopedic, or interventional pain services
• Experience with Zoho Social, Mailchimp, and website CMS platforms
• Knowledge of local SEO, AI search visibility, and reputation management
• Hands-on use of generative AI for marketing and content
• Understanding of HIPAA and healthcare marketing compliance

Why You’ll Love It Here

• Real impact. Your work directly drives patient growth, and you’ll see the results.
• Creative ownership. Bring your ideas; we’ll give you room to run with them.
• Momentum. We’re growing, and this role grows with us.
• Mission. Every campaign helps patients find relief, restore function, and get back to the life they love.

About Us

Total Spine & Orthopedics is a multidisciplinary practice specializing in spine care, orthopedic surgery, interventional pain management, and foot and ankle care. We combine advanced treatment options with personalized care, and we’re building a team as ambitious as our vision.

Ready to help us grow? Apply with your resume and portfolio.

Pay: $48,000.00 - $52,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person