Social Media Manager (In-Office Position)

Social Media Manager (In-Office Position)

The Social Media Manager leads the execution of social media strategies for multiple clients, ensuring alignment with client goals and driving measurable results that increase brand awareness, improve marketing efforts, grow sales, and drive website traffic. This role works collaboratively with the Social Media team and all internal teams to deliver seamless, on-brand client service.

ESSENTIAL FUNCTIONS:

• Content Development & Management: Develop, implement, and manage social media content for multiple clients that consistently promotes engaging ideas, creative initiatives, and campaigns. Facilitate scaling brand and company awareness through social media channels.
• Campaign Ideation: Develop and pitch social campaign ideas based on the client's current needs and goals, collaborating with the accounts team and Director of Creative and drawing on the guidance of the Social Media Director to refine concepts for their clients.
• Community Management: Supervise all aspects of social media interaction between customers and the client, ensuring a positive customer service experience across every account.
• Client Strategy & Collaboration: Work with Brand Managers to develop and execute social media strategies and actionable plans to grow and retain followers across the client's platforms. Collaborate closely with the Social Media and accounts teams to maintain a unified approach to client needs.
• Paid Social Execution: Manage paid advertising campaigns, including audience targeting, budgeting, ad placement, and performance reporting, ensuring campaigns are set up correctly and spend is accurate.
• Analytics & Reporting: Analyze, measure, and report on the performance of all digital marketing campaigns and assess against KPIs. Attend client meetings as needed to provide updates, present reports, and discuss strategic improvements.
• Responsible Use of AI: Apply generative AI tools responsibly in content creation, research, and analysis, following the agency's AI guidelines to maintain brand-voice consistency and quality. Help guide Social Media Coordinators in appropriate AI use.
• Trend Research: Research social media trends and inform the accounts team of changes relevant to the client's branding, and share findings across the Social Media team.
• Team Mentorship: Mentor and support Social Media Coordinators in executing campaigns.
• All other duties as assigned

EXPERIENCE/QUALIFICATIONS:

• Experience: 2-4 years of social media management experience within an agency, marketing, or multi-brand environment. Bachelor's degree in internet marketing, journalism, communications, or a related field.
• Skills: Excellent knowledge of Facebook, Instagram, LinkedIn, TikTok, X, Pinterest, and other social media best practices, plus working proficiency with social media management and scheduling tools (such as Loomly or comparable platforms). Solid understanding of social media KPIs, paid social execution, and audience targeting. Familiarity with generative AI tools and responsible AI practices for content and analysis. Strong organizational skills, attention to detail, multitasking, time management, and verbal and written communication skills, with the ability to use knowledge, facts, and data to solve problems.
• Traits: Understanding of marketing strategy and how to apply it across various forms of outreach. High level of efficiency, accuracy, and analytical skill. Naturally adaptable as platforms and technology evolve, and collaborative in a fast-paced agency environment.

Full-Time Benefits Summary:

• Medical
• Dental
• Vision
• IRA Retirement Savings
• Paid holidays, vacation, and sick time
• Volunteer time off
• And more!

Work Requirements & Conditions:

• Ability to remain seated for extended periods of time.
• Ability to work in a fast-paced, multitasking environment with frequent disruptions.
• Confidential client information will be handled and/or observed in this position.
• Occasional attendance after normal working hours will be required.
• Minimal travel will be required.

WHO WE ARE

Tinsley Creative is a results-driven, full-service, 25+ year old Brand Management Agency that is based in Lakeland, Florida. Tinsley Creative brings to the table a variety of creative, dedicated, and award-winning artists and technicians to make advertising dreams a reality.

www.tinsleycreative.com

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Application Question(s):

• Are you aware that this is an in-office position only?
• Are you aware that this position primarily involves desk-based computer work for extended periods, rather than frequent fieldwork or on-location content gathering?
• Describe your experience overseeing social media for businesses or clients in paid roles, excluding internships. Include the brands you supported, your time in each role, and your responsibility for strategy, content, community engagement, and reporting. Please share one example of a result you achieved.

Work Location

In person