Social Media Marketing Specialist/Google Ads Specialist

About the position

Social Media Specialist/Google Ads Specialist

Tiger River Watches is a renowned brand in the luxury watch market, specializing in the acquisition and sale of high-end timepieces online and at our physical retail store, including prestigious brands like Rolex, Audemars Piguet, Patek Philippe, and more. As we continue to grow, we are seeking a dynamic and results-driven Social Media Specialist/Google Ads Specialist to join our team.

We are looking for a creative and passionate Social Media Specialist/Google Ads Specialist to manage our company's Instagram, Facebook, and TikTok platforms as well as our Google ads . This role requires a candidate with excellent content creation skills, experience in community management, and keen insight into the latest social media trends.

This is an exciting opportunity for a creative and results-driven individual with a passion for the luxury industry. We want to hear from you!

Key Responsibilities/ Job Duties:

• : Create engaging posts, short videos, and stories for Instagram, Facebook, and TikTok platforms. Develop creative content that aligns with market trends to enhance awareness and engagement rates. Regularly update and optimize the content calendar to ensure consistency and appeal.
• Community Management: Engage with followers and respond to comments, direct messages, and inquiries, fostering positive community interactions. Monitor and manage user feedback, addressing relevant issues or complaints. Cultivate relationships within the community to increase fan engagement and loyalty.
• Data Analysis and Reporting: Track and analyze social media performance data regularly and provide actionable recommendations to optimize content strategy. Use data reports to understand patterns, suggesting strategies for improvement. Research competitor social media strategies and identify new opportunities for growth.
• Trend Research and Innovation: Stay up-to-date with new social media trends and features, proposing creative ideas. Be responsive to trends, incorporating them into the brand's content to generate buzz and increase visibility.
• Cross-Department Collaboration: Collaborate closely with the marketing, design, and sales teams to ensure social media strategies align with overall brand goals. Support other promotional activities and assist in planning and executing social media and campaigns.
• Manage Google Ads account
• Create listings on different platforms

Qualifications / Requirements:

• 2-3 years of experience managing social media, especially Instagram, Facebook, and TikTok.
• 3+ years of Google ads experience
• Proficient in social media trends and marketing tools, with content creation and short video editing skills.
• Proficient in pay per click Google Ads
• Strong data analysis skills, able to independently write reports and provide strategic recommendations.
• Excellent communication and teamwork skills, with the ability to thrive in a fast-paced environment.
• Fluent in both English and Mandarin Chinese.
• Must be authorized to work in the United States.
• Experience in the luxury products industry is a plus.
• Creative thinking and problem-solving abilities.

Education

Bachelor's degree in Marketing, Business, Design, Digital Media or a related field.

Schedule/ shift

Monday to Friday 9:30 am - 5:30 pm

Ability to commute/ relocate: Arcadia, CA: Reliably commute or planning to relocate before starting work (Required)

Experience: Social Media Marketing (Required), Google Ads Management (Required), Copy-writing, Digital Marketing (Required)

Language: Mandarin (Required)

Work Location: In person (on-site)

Optional Practical Training (OPT) for F-1 Students: Not available for sponsor.

If you're a passionate and results-oriented Social Media Specialist with experience in social media marketing and digital content creation and google ads, and you are proficient in Mandarin, we invite you to apply. Please submit your application.

Tiger River Watches is an equal-opportunity employer, and we encourage candidates from all backgrounds to apply. We look forward to welcoming a new member to our growing team!

Job Type

Full-time

Pay: $45,000.00 - $60,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person