Demand Generation Specialist

Key Responsibilities

US Market–Focused Marketing: Plan and execute marketing strategies specifically for the US market, with a strong understanding of regional buyer behavior, demand-generation channels, and B2B SaaS positioning—preferably within cybersecurity companies.

Social Media Management

Develop and execute social media strategies, manage posts, track performance, and actively engage with the online community across relevant B2B platforms.

Content Strategy

Drive content strategy for digital marketing initiatives, collaborate with design teams on visuals, and ensure consistent brand messaging across all channels.

Email Marketing

Plan, execute, and analyze targeted email campaigns to support lead generation and product promotion with customized messaging.

Paid Advertising

Plan and execute integrated paid campaigns across platforms such as Google Ads, LinkedIn Ads, and Meta Ads, ensuring alignment with business goals and continuous performance monitoring. SEO: Plan and implement SEO strategies to improve website traffic, keyword rankings, and overall online visibility.

Analytics & Tools

Track and analyze website and campaign performance using Google Analytics, Google Search Console, SE Ranking, and SEMrush to optimize results.

Market Research

Monitor cybersecurity industry trends, competitor activities, and market insights to support data-driven marketing decisions.

Required Skills and Qualifications

• Bachelor’s or Master’s degree with 4+ years of experience in B2B IT/SaaS marketing, specifically targeting the US market.
• Mandatory experience working with cybersecurity companies or marketing cybersecurity products/services.
• Must have hands-on experience working with AI tools such as Claude and NotebookLM.
• Proven experience managing LinkedIn, Twitter (X), and other B2B platforms, driving engagement and tracking performance.
• Hands-on experience planning and tracking integrated digital marketing campaigns for US-based audiences.
• Strong analytical skills with experience in industry trend analysis and competitor benchmarking.
• Proficiency with Google Analytics, Google Search Console, SE Ranking, and SEMrush.
• Excellent communication skills and proven ability to collaborate with cross-functional teams.

About Us

Threatcop Inc. is a leading People Security Management(PSM) company and a sister concern of Kratikal. Threatcop helps organizations reduce the impacts of cyber threats by strengthening the cybersecurity posture of employees. With a focus on reducing social engineering and email-based attacks, we transform employees from the weakest link to the strongest line of defense.

Serving over 250+ large enterprises and 600+ SMEs across 30+ countries , Threatcop assists clients in sectors such as E-commerce, Finance, BFSI, Healthcare, Manufacturing, and Telecom with clients like Axis Bank, Gail India, ONGC, MaxLife Insurance, Daman Insurance, UNICOIL, NPCI, Tata Consumer Products and many others.

We are a USA-based company, headquartered in Noida with offices in Mumbai, Pune, Bangalore, Chennai, Dubai, and Riyadh. We use the A-A-P-E (Assess, Aware, Protect, Empower) framework to deliver effective products such as TSAT, TLMS, TDMARC and TPIR to tackle evolving cyberthreats.

By focusing on preventing human error, our People Security Management (PSM) approach empowers organizations to foster a culture of cybersecurity awareness to tackle modern cyber threats. For more details, visit us at: www.threatcop.com