Sales Representative (On-Premise)

Position Overview

The Shop Beer Co. is seeking a motivated, relationship-driven On-Premise Sales Representative to grow our presence throughout the greater Phoenix market and surrounding Arizona territories.

This role is responsible for developing and maintaining relationships with on-premise accounts, including bars, restaurants, taprooms, and other hospitality establishments. The ideal candidate has a strong understanding of craft beer, proven sales experience, and a passion for building brands through meaningful account relationships.

Working closely with our distribution partner, Hensley Beverage Company, this individual will help drive sales, increase brand visibility, secure new placements, and ensure The Shop Beer Co. remains a strong presence in the Arizona craft beer community.

Key ResponsibilitiesAccount Management & Sales

· Conduct consistent weekly visits to assigned on-premise accounts throughout the greater Phoenix area.

· Build and maintain strong relationships with bar managers, beverage directors, owners, and other key decision-makers.

· Identify opportunities for new draft and packaged beer placements.

· Grow existing accounts through increased placements, menu features, seasonal offerings, and promotional opportunities.

· Educate accounts on core brands, new releases, seasonal beers, and specialty offerings.

· Monitor account performance, identify growth opportunities, and follow up on sales opportunities.

· Represent The Shop Beer Co. professionally at all times.

Distributor Relations & Collaboration

· Work closely with Hensley Beverage sales representatives and management to align on account priorities and sales objectives.

· Conduct joint account visits with Hensley sales representatives to develop new business and strengthen existing relationships.

· Communicate regularly regarding placements, inventory, new releases, account opportunities, and market feedback.

· Help ensure The Shop Beer Co. products are properly represented, positioned, and supported within the distributor network.

· Build strong working relationships with the Hensley sales team to maximize market execution.

Out-of-Market Account Development

· Travel to surrounding Arizona markets, including Flagstaff, Prescott, Payson, and other agreed-upon territories.

· Maintain relationships with existing accounts in these markets through regular visits.

· Identify opportunities to expand The Shop Beer Co.'s distribution and account base outside the greater Phoenix area.

· Out-of-market travel cadence will be established and reviewed quarterly by management based on business needs, market opportunities, and account priorities.

· Coordinate travel schedules and market visits in advance with management.

Events, Activations & Brand Representation

· Support account events, tap takeovers, beer releases, festivals, tastings, and other promotional opportunities.

· Maintain flexibility to participate in evening and weekend events, account activations, and promotional activities as business needs require.

· Build relationships with account staff and customers through in-person engagement and brand education.

· Conduct staff trainings, beer tastings, and product education when appropriate.

· Help create excitement and visibility around The Shop Beer Co.'s brands through creative account-level activations.

· Represent The Shop Beer Co. professionally at all times.

Sales Administration, Reporting & Route Planning

· Maintain accurate account information, visit notes, and sales activity within Karma CRM.

· Utilize IDIG/VIP for distributor-related sales information, account data, and reporting.

· Build and maintain a weekly account visit schedule and sales route throughout the greater Phoenix area.

· Proactively plan and organize account visits to maximize territory coverage, travel efficiency, and time in the market..

· Coordinate weekly route planning with Hensley Beverage sales representatives when appropriate.

· Track account visits, new placements, sales opportunities, and follow-up activities.

· Communicate market trends, competitive activity, and account feedback to management.

· Maintain an organized and consistent weekly schedule while remaining flexible to accommodate changing account and business needs.

Qualifications & Experience

· Self-motivated with the ability to manage an independent schedule and prioritize responsibilities.

· Previous sales experience, preferably in the craft beer, beverage, hospitality, or alcohol industry.

· Strong knowledge of craft beer styles, brewing processes, and the craft beer market.

· Excellent communication, relationship-building, and presentation skills.

· Strong organizational skills, time management, and the ability to independently manage a sales territory.

· Comfortable working directly with bar managers, restaurant owners, beverage directors, and distributor sales teams.

· Proficiency in email communication and Microsoft Office applications, including Excel, Word, and Power Point.

· Proficiency with CRM platforms and sales reporting tools.

· Ability to travel throughout Arizona, including occasional overnight trips when necessary.

· Valid driver's license and reliable transportation.

Bonus Experience

The following experience is a plus:

· Previous experience managing or selling to chain accounts, including both on-premise and off-premise retailers.

· Established relationships with chain account buyers, beverage directors, and purchasing decision-makers.

· Experience selling into golf courses, country clubs, resorts, and hospitality properties.

· Understanding of the unique sales opportunities and relationship dynamics within golf and resort accounts.

· Experience working with beverage distributors and managing multi-location account relationships.

Technology & Sales Tools

The position will regularly utilize:

· IDIG/VIP: Distributor sales information, account data, and sales reporting.

· Karma CRM: Account management, visit tracking, sales opportunities, and customer relationship management.

· Microsoft Office & Email: Account communication, reporting, spreadsheets, and general business correspondence.

· Weekly route planning, scheduling account visits, coordinating distributor ride-alongs, and managing follow-up activities.

Compensation & Benefits

· Competitive compensation based on experience.

· Monthly vehicle stipend to help offset the costs associated with business-related travel and account visits.

· Monthly cell phone stipend to offset business-related phone usage and communication.

· Additional performance-based bonus opportunities, subject to company-established goals and compensation structure.

What Success Looks Like

· Consistent and meaningful engagement with assigned on-premise accounts.

· Growth in draft and packaged placements throughout the Phoenix market.

· Strong relationships and communication with Hensley Beverage sales representatives.

· Increased brand awareness and visibility for The Shop Beer Co.

· Successful development and maintenance of out-of-market accounts.

· Consistent CRM usage, organized account management, and measurable sales growth.

· Proactive weekly route planning and effective calendar management.

· Identification of new business opportunities and creative ways to support existing accounts.

Schedule

Monday thru Friday 9:00am-5:00pm

Benefits:

• Cell phone reimbursement

Work Location: In person