Marketing Manager

Marketing Manager – Hotel, Weddings, & Events

The Miners 1928 Hotel | Pottsville, PA

About the Role

The Miners 1928 Hotel is seeking a creative, organized and results-driven Marketing Manager to lead marketing efforts across our growing hospitality brand, including hotel accommodations, weddings and private events, food and beverage, public events, and retail merchandise.

With an expanding hotel and new wedding and event spaces, this is an exciting opportunity for someone who wants to help shape and grow a distinctive hospitality brand.

This is a hands-on marketing position. We are looking for someone who can develop the strategy and execute it—whether that means creating a campaign, designing a piece in Canva, building an email, planning a content shoot, updating the website, promoting an event, coordinating a bridal expo, or analyzing which marketing efforts are generating leads and revenue.

The Marketing Manager will work closely with our Sales, Events and Operations teams to build awareness, generate qualified leads and drive hotel room, wedding, event and food and beverage revenue.

Key Responsibilities

Digital Marketing, Social Media & Content

• Manage the hotel's social media presence and overall digital marketing efforts.
• Develop and maintain social media, content and promotional calendars.
• Create, schedule and publish engaging content across social platforms.
• Plan and coordinate photography, video, reels and other content creation.
• Develop organic and paid campaigns promoting hotel stays, weddings, events, dining, packages and special promotions.
• Monitor performance, engagement, traffic and conversions and use results to continuously improve marketing efforts.

Lead Generation & Sales

Support

• Develop campaigns that generate qualified leads for weddings, private events, corporate meetings, group business and hotel stays.
• Partner with the Sales team to identify priority markets, need periods and revenue opportunities.
• Create targeted campaigns, landing pages, promotions and calls to action that convert interest into inquiries.
• Support wedding and event lead generation through digital advertising, email, social media, partnerships, expos and other channels.
• Track lead sources and help evaluate which marketing initiatives generate the strongest return.
• Maintain and regularly update sales collateral, presentations, brochures and other client-facing materials.

Hotel Room Revenue Marketing

• Develop marketing initiatives specifically designed to increase occupancy, direct bookings and room revenue.
• Create seasonal offers, hotel packages, staycation campaigns, special-event promotions and other demand-generating initiatives.
• Develop targeted campaigns around local events, weddings, corporate travel, group business and other demand drivers.
• Help market the hotel to relevant drive and feeder markets.
• Develop campaigns targeting past guests and opportunities for repeat stays.
• Promote direct booking and help reduce unnecessary reliance on third-party booking channels.
• Work with Sales and Events to cross-promote overnight stays to wedding guests, event attendees and meeting participants.

Website & Booking Engine

• Maintain the branding, imagery, promotional content and overall aesthetic of the hotel website.
• Regularly update hotel, wedding, event, dining, package and promotional content.
• Maintain and merchandise room types, suites, photography, descriptions, packages, upgrades and special offers within the hotel's booking engine.
• Support SEO initiatives for hotel stays, weddings, meetings and private events.
• Coordinate larger website projects with outside vendors when necessary.

Email Marketing

• Build and manage the hotel's email marketing program.
• Develop newsletters, hotel offers, wedding campaigns, event promotions and seasonal communications.
• Grow and segment email audiences, including past guests, wedding prospects, corporate contacts and event attendees.
• Develop an email marketing calendar aligned with sales priorities, need periods and seasonal opportunities.
• Monitor email engagement, conversions and resulting business.

Graphic Design & Brand Management

• Create professional, on-brand graphics using Canva and other appropriate design tools.
• Design materials for hotel promotions, weddings, public events, food and beverage, seasonal campaigns and sales initiatives.
• Create and update brochures, flyers, menus, signage, presentations, advertisements and digital assets.
• Maintain consistent brand standards across social media, website, email, print, sales materials, signage and other guest-facing touchpoints.
• Maintain an organized library of photography, video, logos, templates and brand assets.

Hotel Expansion & New Venue Marketing

• Develop marketing campaigns supporting the opening and launch of new hotel rooms, wedding spaces and event spaces.
• Build pre-opening awareness and demand for new offerings.
• Coordinate launch campaigns across website, email, social media, digital advertising, PR, photography, video and sales collateral.
• Develop campaigns introducing new spaces to wedding couples, meeting planners, corporate clients, leisure travelers and the local community.

Bridal Shows, Trade Shows & Partnerships

• Research and evaluate bridal shows, wedding expos, trade shows, networking opportunities and other promotional opportunities.
• Recommend participation based on audience, cost, lead potential and anticipated return.
• Coordinate registration, booth presentation, collateral, promotional materials, giveaways and event logistics.
• Develop lead-capture and post-show follow-up strategies in partnership with Sales.
• Identify marketing and promotional partnerships with wedding professionals, local businesses, tourism organizations and other complementary partners.

Retail Merchandise & Branded Items

• Manage the hotel's branded merchandise and retail program.
• Design and source branded apparel, drinkware, gifts, souvenirs and other retail products.
• Develop branded promotional items and giveaways for sales initiatives, expos and special events.
• Manage merchandise vendors, samples, production, ordering and inventory.
• Monitor product costs, retail pricing, margins and sales performance.
• Identify new merchandise opportunities and maintain attractive, on-brand displays throughout the property.

Marketing Strategy & Analytics

• Develop an annual marketing plan and calendar aligned with hotel occupancy, wedding and event sales goals, public events and seasonal demand.
• Establish measurable goals for major campaigns.
• Track website traffic, lead generation, direct bookings, email performance, digital engagement and other relevant KPIs.
• Evaluate marketing expenses and return on investment.
• Monitor competitors and hospitality, wedding and travel trends.
• Coordinate outside photographers, videographers, designers, printers, advertising partners, influencers and other marketing vendors as needed.
• Continually identify new opportunities to increase awareness, generate demand and grow revenue.

Qualifications

• 3+ years of marketing, digital marketing, hospitality marketing, event marketing or related experience preferred.
• Strong Canva skills and demonstrated graphic design ability.
• Experience managing business social media accounts and developing engaging content.
• Experience developing digital campaigns intended to generate leads, bookings or revenue.
• Experience with email marketing platforms and campaign development.
• Strong writing, editing and communication skills.
• Strong visual judgment and understanding of branding and design consistency.
• Comfortable working with website content management systems and learning new technology.
• Ability to understand marketing analytics and use results to improve future campaigns.
• Highly organized and able to manage multiple projects, campaigns and deadlines.
• Self-directed and comfortable taking projects from idea through execution.
• Excellent attention to detail.
• Photography, videography, short-form video, SEO, paid digital advertising or marketing automation experience is a plus.
• Experience in hotels, hospitality, weddings, events, restaurants, tourism or a related industry is strongly preferred.

What We're Looking For

Our ideal candidate is both creative and commercially minded. You understand that great hospitality marketing isn't simply about creating attractive social media posts—it's about creating demand and turning that demand into measurable business.

You should be equally comfortable developing a campaign, creating a polished Canva graphic, writing an email, planning a photo shoot, updating website content, organizing a bridal expo and reviewing results to understand what worked.

We're looking for someone who takes ownership, brings ideas to the table and is excited about helping build and grow a unique hospitality brand during a significant period of expansion.

How Success Will Be Measured

Success in this position will include growth in:

• Qualified wedding and event leads
• Direct hotel bookings and room revenue
• Website traffic and conversions
• Email audience and engagement
• Social and digital reach and engagement
• Leads and bookings generated through bridal shows and trade shows
• Performance and ROI of marketing campaigns
• Awareness and sales for public events and special promotions
• Merchandise performance
• Successful launch and promotion of new hotel and event spaces

Job Type: Full-time

Location: Pottsville, PA

Pay: $50,000.00 - $600,000.00 per year

Benefits:

• Employee discount
• Flexible schedule
• Health insurance
• Paid time off

Work Location: In person