Sales & Marketing Director

We are seeking a highly motivated, energetic, and results-driven Sales & Marketing Director to join our leadership team. This individual will be responsible for driving community occupancy, generating qualified leads, building strong referral relationships, and promoting our Assisted Living and Memory Care services throughout the community.

The ideal candidate is outgoing, personable, organized, creative, and passionate about helping seniors and their families find the right living environment. This position requires someone who is comfortable networking, developing marketing strategies, conducting tours, following up with prospective residents, and consistently meeting sales and occupancy goals.

Key Responsibilities

Sales & Occupancy Development

• Develop and implement effective sales strategies to increase occupancy and maintain census goals.
• Generate new leads through networking, community outreach, referrals, and marketing initiatives.
• Conduct professional, engaging tours for prospective residents and their families.
• Guide prospective residents and families through the inquiry, assessment, and move-in process.
• Maintain consistent follow-up with prospects to convert inquiries into move-ins.
• Manage and maintain accurate records in the customer relationship management (CRM) system.
• Track leads, tours, conversions, move-ins, and overall sales performance.
• Meet established monthly sales and occupancy goals.

Marketing & Community Outreach

• Develop and execute creative marketing campaigns to increase community awareness.
• Establish and maintain strong relationships with hospitals, rehabilitation centers, skilled nursing facilities, physicians, hospice agencies, senior organizations, and other referral sources.
• Conduct regular outside marketing visits and referral development activities.
• Represent The Canopy at networking events, health fairs, business expos, and community functions.
• Assist with planning and promoting open houses, special events, and community engagement activities.
• Create engaging social media content highlighting resident life, amenities, services, and special events.
• Identify new marketing opportunities and monitor local competitors.
• Promote the community's Assisted Living, Memory Care, therapy services, and respite programs.

Customer Service & Relationship Management

• Serve as a welcoming and knowledgeable point of contact for prospective residents and families.
• Build lasting relationships with referral partners, residents, and families.
• Provide exceptional customer service throughout the entire sales process.
• Communicate effectively with the Executive Director and clinical team regarding prospective admissions.
• Ensure a smooth transition for new residents and their families.
• Maintain a professional and positive representation of The Canopy at all times.

Reporting & Accountability

• Provide weekly updates on leads, tours, referral activity, and anticipated move-ins.
• Maintain an organized sales pipeline with documented follow-up.
• Monitor marketing effectiveness and recommend improvements.
• Participate in leadership meetings and contribute to community growth strategies.
• Demonstrate accountability for established performance expectations and sales goals.

Qualifications

• Previous sales, marketing, business development, or healthcare experience preferred.
• Experience in Assisted Living, Memory Care, senior living, healthcare, or hospitality is a plus.
• Strong communication, interpersonal, and relationship-building skills.
• Self-motivated with the ability to work independently and meet deadlines.
• Comfortable with public speaking, networking, and conducting sales presentations.
• Creative mindset with knowledge of social media marketing and community outreach.
• Strong organizational skills and attention to detail.
• Proficiency in Microsoft Office, CRM systems, and basic digital marketing platforms.
• Professional appearance, positive attitude, and excellent customer service skills.
• Reliable transportation for outside marketing and community networking.
• Flexibility to attend occasional evening or weekend events.

What We're Looking For

We are looking for someone who is not afraid to get out into the community, build relationships, pick up the phone, and turn opportunities into results.

The right candidate will bring fresh ideas, enthusiasm, creativity, and a strong work ethic. This is a hands-on position that requires initiative, consistency, and a genuine passion for working with seniors.

What We Offer

• A professional and supportive leadership environment.
• Opportunities for professional growth and development.
• The opportunity to make a meaningful difference in the lives of seniors and their families.
• A welcoming community with established healthcare and referral partnerships.
• The ability to contribute directly to the growth and success of a premier senior living community.
• BONUS plan

Pay: From $45,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Life insurance
• Paid time off
• Retirement plan

Work Location: In person