Marketing Manager

About Brandeis

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The Brandeis School of San Francisco is an independent Jewish K–8 school serving approximately 370 students. Rooted in Jewish values and welcoming to families from a wide range of backgrounds, Brandeis combines academic ambition and joyful learning in a tight-knit community of families, faculty, and staff.

Overview of the Role

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• Brandeis seeks a creative, collaborative, and strategically minded Marketing Manager to help tell the story of our school to distinct (but overlapping) stakeholder groups.
• Working closely with the Director of Admissions and school leadership, the Marketing Manager will strengthen Brandeis's visibility, reputation, and connection with prospective and current families.
• This is a hands-on role for someone who loves storytelling, understands Jewish and independent-school communities, and can translate the richness of everyday school life into compelling print and online communications.
• This is an especially exciting moment to join Brandeis. With a newly adopted strategic plan, a major campus transformation underway, and a completely redesigned website launching in fall 2027, the Marketing Manager will play a central role in shaping how the school presents itself to the wider community.

Key Responsibilities

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Brand, Messaging, and Storytelling

• Develop and execute marketing initiatives that communicate Brandeis's educational philosophy, academic excellence, Jewish identity, and diverse, welcoming community.
• Identify compelling stories of student learning, teacher expertise, alumni accomplishments, and school life.
• Translate sophisticated academic programs and student outcomes into clear, memorable messages for prospective families.
• In collaboration with senior leadership as well as outside graphic designers and photographers, ensure consistent messaging, visual identity, and tone across print and online communications.
• Build a cohesive institutional narrative that connects Brandeis's educational mission, strategic priorities, and ongoing investments in the student experience.

Digital Marketing and Content Creation

• Lead the school's social media strategy, content calendar, and day-to-day execution.
• Manage and regularly refresh website content, ensuring it remains current, engaging, accessible, and useful to prospective families.
• Produce and coordinate photography, video, interviews, and other multimedia content.
• Help update existing and develop new admissions collateral, including viewbooks, digital presentations, email campaigns, event materials, and promotional pieces.
• Collaborate with external vendors and contractors as needed.

Admissions Marketing and Community Outreach

• Partner with the Admissions team throughout the admissions process, including:

+ Train current parents, students, and alumni to serve as ambassadors;

+ Assist with tours and special events;

+ Represent Brandeis at admissions fairs and Jewish community gatherings.

Enrollment, Retention, and Community Engagement

• Collaborate with Admissions and school leadership on communications that strengthen family engagement, belonging, and retention.
• Assist with collection and analysis of feedback from prospective, enrolling, and non-enrolling families.
• Use enrollment data, engagement metrics, and qualitative feedback to evaluate marketing effectiveness and refine strategy.
• Partner with Advancement and other departments to ensure a consistent and compelling institutional story.
• Assist with all-school special events and projects as needed.

Major Institutional Initiatives and Website Launch

• Serve as the school's primary day-to-day liaison with Interactive Schools, the external agency leading the design and development of Brandeis's new website, scheduled to launch in early fall 2027.
• Coordinate internal stakeholders, gather and organize content, manage feedback and approvals, and help ensure that the website reflects the school's educational philosophy, strategic priorities, and visual identity.
• Partner with the Director of Admissions and school leadership to guide the website project through content development, design review, testing, launch, and post-launch refinement.
• Help develop and execute a compelling communications strategy for the launch of Brandeis's newly adopted strategic plan, translating priorities into engaging stories for current and prospective families, alumni, and the broader community.
• Develop marketing and storytelling opportunities for the school's renovated outdoor play spaces, new aftercare building and faculty lounge, and new kitchen and lunch program.
• Coordinate photography, video and other communications to showcase the transformation of the campus, connecting these investments to our educational mission.

Qualifications and Experience

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• Experience in marketing, communications, admissions, or community engagement, preferably in an independent school or mission-driven organization.
• Excellent writing, editing, storytelling, and interpersonal skills.
• Experience managing digital communications, social media, websites, and marketing projects.
• Strong visual judgment and the ability to create or direct compelling photography, video, and graphic design.
• Demonstrated ability to manage complex projects, coordinate stakeholders, and work effectively with external creative partners.
• An understanding of how families evaluate educational institutions and make enrollment decisions.
• Strong project management skills, initiative, and the ability to work collaboratively across departments.
• An appreciation for Jewish education, Jewish communal life, and the inclusive mission of Brandeis.