Marketing Manager

Who are we!

Matrix Education Group is seeking a creative, strategic, and results-driven Marketing Manager to lead marketing and support growth across The Artist Lab (TAL), ILEARN Education, Achieve Academy and Gauss Education. Our programs serve elementary, middle, and high school students, with opportunities to expand our high school offerings and community engagement.

This role requires a hands-on leader who can connect brand strategy with daily execution. The ideal candidate can generate qualified inquiries through digital marketing, email campaigns, community partnerships, events, referrals, and outreach. A passion for education, strong leadership, and the ability to turn ideas into measurable results are essential.

How to Apply

Please submit your résumé and a portfolio of relevant work, including email campaigns, social media content, websites or SEO projects, and integrated marketing campaigns. Include your specific contribution, available performance results, and an example of a community partnership or outreach initiative you helped develop.

Primary Responsibilities

Marketing Strategy and Group Growth

• Develop and execute an integrated marketing plan for Matrix Education Group and its individual brands.
• Create distinct positioning and messaging for different programs, age groups, and audiences while maintaining a consistent group identity.
• Support the growth of TAL’s elementary, middle, and high school programs, ILEARN Education, and Achieve Academy’s and Gauss Education high school offerings.
• Establish campaign calendars, budgets, priorities, and measurable goals.
• Lead campaigns from planning through execution, follow-up, and performance review.

Email Marketing and Customer Engagement

• Develop and manage email campaigns for new inquiries, trial classes, enrollment, renewals, seasonal programs, events, and inactive families.
• Segment contact lists by brand, student age, interests, and enrollment stage.
• Build automated follow-up sequences and coordinate messaging with the sales team.
• Write engaging email content, test subject lines and calls to action, and track clicks, inquiries, and enrollment conversions.
• Maintain accurate contact lists and follow applicable consent and unsubscribe requirements.

Website Management and SEO

• Oversee content, accuracy, functionality, and brand consistency across six websites.
• Keep program descriptions, schedules, pricing, events, and inquiry forms current.
• Develop SEO strategies and useful educational content to improve organic visibility.
• Create and improve landing pages that turn website visits into qualified inquiries.

Social Media and Content Creation

• Lead content planning and execution across Instagram, Facebook, YouTube, TikTok, Rednote, and other relevant platforms.
• Create and coordinate videos, photography, graphics, copy, and promotional materials.
• Work with teachers and staff to highlight student learning, outstanding artwork, parent testimonials, and program experiences.
• Maintain a consistent publishing schedule and respond to relevant audience engagement.
• Ensure appropriate permissions are in place for student images, work, and testimonials.

Community Outreach and Partnerships

• Build relationships with schools, PTAs, community organizations, libraries, local businesses, and other potential partners.
• Develop outreach campaigns, collaborative events, workshops, and referral opportunities.
• Represent Matrix Education Group professionally at community events and partnership meetings.
• Maintain a partnership pipeline and follow through from initial contact to an active collaboration.
• Develop sustainable sources of inquiries beyond paid advertising.

Charity Programs and Student Volunteer Opportunities

• Collaborate with leadership to develop meaningful charity and community service initiatives aligned with our educational mission.
• Identify nonprofit and community partners for student projects, exhibitions, fundraising activities, and service events.
• Develop appropriate volunteer opportunities for high school students, including clear roles, partner coordination, participation records, and supervision arrangements.
• Coordinate program promotion, logistics, and impact reporting with the relevant staff and partners.

Digital Advertising and Local Visibility

• Plan, manage, and optimize Google Ads and relevant social media advertising campaigns.
• Manage Google Business Profiles, Yelp, and other local listings for accurate information and consistent presentation.
• Support the collection and professional handling of authentic customer reviews.
• Evaluate paid campaigns alongside organic search, email, referrals, events, and community outreach.
• Allocate budgets based on qualified inquiries, conversion results, and business priorities.

Leadership and Cross-Team Collaboration

• Lead marketing projects and coordinate staff, freelancers, agencies, and vendors as needed.
• Establish clear responsibilities, deadlines, and follow-up processes.
• Take initiative, identify gaps, propose solutions, and drive projects to completion.
• Help the sales team communicate program value through clear materials and consistent messaging.

Analytics and Reporting

• Build and maintain a practical marketing dashboard covering website traffic, inquiry sources, campaign performance, and enrollment results.
• Track qualified inquiries, cost per lead, inquiry-to-enrollment conversion, and customer acquisition cost where data is available.
• Use CRM data, analytics, and UTM tracking to improve attribution and decision-making.
• Present regular reports with findings, recommended actions, and progress toward goals.

Qualifications

• At least 3–5 years of relevant marketing experience, including ownership of integrated campaigns and responsibility for measurable results.
• Hands-on experience with email campaign platforms, audience segmentation, and automated follow-up.
• Demonstrated experience in SEO, website content management, Google Ads, social media, and marketing analytics.
• Experience developing community partnerships, outreach initiatives, events, or referral programs.
• Strong copywriting, editing, communication, and presentation skills.
• Proficiency in Canva and familiarity with video editing and content creation tools.
• Strong organizational skills and the ability to manage multiple brands, websites, and competing priorities.
• A proactive working style, sound judgment, and consistent follow-through.
• A genuine passion for education and helping students grow.

Preferred Qualifications

• Experience in education, enrichment programs, youth services, arts education, or a related field.
• Experience launching or expanding programs for high school students.
• Experience developing nonprofit partnerships, charity initiatives, or student volunteer programs.
• Background in marketing, communications, art, design, business, or a related field.
• Experience reaching multicultural audiences; additional language skills are a plus.

Success in This Role

Success will be measured by growth in qualified inquiries and enrollment, stronger organic and community-based lead generation, effective email follow-up, accurate and engaging websites, and partnerships that produce meaningful opportunities for students and the organization. This position will have potential to be promoted to Marketing Director.

Pay: $25.00 - $35.00 per hour

Benefits:

• Employee discount

Experience:

• Digital marketing: 2 years (Required)
• SEO: 2 years (Required)
• Canva: 2 years (Required)

Location:

• Irvine, CA 92612 (Preferred)

Work Location: In person