Freelance Account Executive – Hospitality Division

About TARA, Ink.

TARA, Ink. is a full-service public relations and special events firm in the U.S. With offices and teams in Miami and New York City, the agency remains a trusted resource and market leader for national and global brands. Established in 2000, our clients include many of the world's leading luxury, hospitality, fashion, art, design, and real estate brands.

Position Overview

TARA, Ink. is seeking an experienced Freelance Account Executive for its Hospitality Division to support public relations initiatives, media relations, client management, and strategic communications for a portfolio of hospitality and lifestyle clients.

The ideal candidate is a proactive, well-connected hospitality publicist with established media relationships, exceptional storytelling skills, and the ability to independently manage client accounts and execute impactful PR campaigns in a fast-paced, creative agency environment.

Key Responsibilities

• Lead the development and execution of public relations strategies for hospitality, luxury hotel, resort, restaurant, travel, and lifestyle clients.
• Secure high-quality national, regional, and industry media placements across print, digital, broadcast, and online outlets.
• Maintain and cultivate relationships with travel editors, hospitality journalists, luxury lifestyle writers, food and beverage media, influencers, and key industry contacts.
• Leverage existing media relationships while proactively identifying new press opportunities for clients.
• Develop compelling press materials, including press releases, media alerts, property descriptions, brand stories, executive biographies, and strategic media pitches.
• Create creative and timely pitches highlighting hotel openings, renovations, culinary concepts, signature experiences, seasonal programming, and destination offerings.
• Provide strategic PR counsel and recommendations to clients to strengthen brand positioning and increase visibility.
• Collaborate with agency leadership and account teams to develop customized PR plans, campaign strategies, and communications initiatives.
• Independently manage assigned client accounts, overseeing day-to-day activities, client communications, deadlines, and deliverables.
• Prepare client reports, media coverage summaries, meeting agendas, call recaps, media lists, and other account materials.
• Identify opportunities for media visits, press trips, hotel stays, influencer collaborations, partnerships, and experiential activations.
• Support the planning and execution of press events, hotel openings, media previews, culinary events, influencer activations, and other hospitality-focused special events.
• Coordinate event logistics, media attendance, VIP arrangements, vendor communications, and post-event reporting as needed.
• Monitor hospitality, travel, luxury lifestyle, and consumer trends to identify relevant editorial opportunities.
• Utilize Muck Rack and other media databases, monitoring platforms, and reporting tools to research journalists, build targeted media lists, track coverage, and measure campaign performance.
• Collaborate with internal teams, clients, and external partners to ensure consistent communication and high-quality execution.

Requirements

• Minimum of 3 years of experience working at a public relations agency, preferably representing hospitality, luxury hotels, resorts, restaurants, travel, tourism, or lifestyle brands.
• Established relationships with national, regional, and industry media, particularly in travel, hospitality, food and beverage, and luxury lifestyle.
• Proven track record of securing meaningful media placements and executing successful PR campaigns.
• Strong understanding of the hospitality, luxury travel, and lifestyle media landscape, including editorial trends and news cycles.
• Ability to independently manage client accounts, prioritize competing deadlines, and provide strategic recommendations.
• Exceptional writing, editing, pitching, communication, and presentation skills.
• Experience coordinating media visits, press trips, hotel openings, special events, and influencer initiatives.
• Proficiency in Muck Rack and other media research, monitoring, and reporting platforms.
• Excellent organizational skills, attention to detail, and the ability to work independently in a fast-paced agency environment.
• A proactive, collaborative, solutions-oriented mindset, with a strong sense of accountability and professionalism.
• Availability to travel as needed for client events, media activations, and agency initiatives in Miami, New York, and other key markets.
• Ability to work on a freelance, project-based, or agreed-upon contract schedule in coordination with agency leadership.

Location

Miami-Based (Hybrid / Partial Remote / on-site for client events)

Type: Freelance / Independent Contractor

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Application Question(s):

• Do you have at least 3 years of PR agency experience?

Education:

• Bachelor's (Preferred)

Work Location: Hybrid remote in Miami Beach, FL 33141