Brand Marketing Manager

Position Summary We are seeking a creative, results-oriented and hands-on Brand Marketing Manager to lead the day-to-day execution of marketing initiatives for an established medical aesthetics brand with multiple locations throughout Raleigh, NC and Richmond, VA.

This role is ideal for a marketing professional who enjoys bringing ideas to life, building meaningful community relationships and creating engaging brand experiences that support patient acquisition, retention and business growth.

Reporting to the Marketing Director, the Brand Marketing Manager will take ownership of local partnerships, patient events, email and SMS marketing initiatives and the coordination of integrated marketing campaigns.

The ideal candidate brings a strong understanding of the aesthetics, beauty or wellness industry, exceptional creative and organizational skills and the ability to manage marketing initiatives from concept through execution. This individual should be equally comfortable developing content in Canva, coordinating events, building email campaigns and evaluating marketing performance.

This is a highly collaborative, hands-on position that combines creativity, marketing execution and accountability for results within a growing, multi-location organization.

Key Responsibilities

Brand Marketing and Campaign Execution

• Partner with the Marketing Director to execute brand marketing strategies, campaigns and initiatives aligned with organizational objectives.
• Take ownership of assigned marketing initiatives, managing projects from planning through execution and performance evaluation.
• Coordinate integrated marketing campaigns across social media, email, SMS, digital platforms, events and in-practice marketing.
• Support promotional campaigns, new service launches, seasonal initiatives and patient engagement activities.
• Maintain consistency in brand messaging, visual identity and patient experience across all practice locations.
• Collaborate with Operations and practice teams to ensure marketing initiatives are implemented effectively.

Email, SMS and Patient Engagement Marketing

• Manage the execution and scheduling of email and SMS marketing campaigns, including promotional communications and patient engagement initiatives.
• Maintain marketing communication calendars and coordinate messaging with broader campaign priorities.
• Support patient acquisition, retention, reactivation and loyalty initiatives.
• Develop and update email and SMS content, including campaign messaging, creative assets and audience-specific communications.
• Utilize CRM and marketing automation platforms to coordinate campaigns, manage communications and support patient engagement.
• Monitor campaign engagement and performance, identifying opportunities to improve effectiveness.

Local Partnerships, Events and Community Engagement

• Identify and develop relationships with local businesses, community organizations, influencers and other brand-aligned partners.
• Plan, coordinate and execute patient events, promotional activations and community engagement initiatives.
• Support partnerships and collaborations that increase brand awareness and introduce the practice to new audiences.
• Coordinate event logistics, promotional materials, communications and follow-up activities.
• Identify opportunities for local public relations, community involvement and philanthropic initiatives.
• Represent the brand professionally in community-facing activities and partnerships.

Multi-Location Marketing Coordination

• Coordinate marketing activities across multiple practice locations while maintaining a consistent brand identity and approach.
• Collaborate with practice leadership, providers and operational teams to support marketing needs and initiatives.
• Ensure locations receive timely marketing communications, promotional materials and campaign support.
• Support marketing initiatives associated with new services, practice growth and location-specific opportunities.
• Maintain effective communication and coordination between Marketing, Operations and practice teams.

Marketing Performance and Project Management

• Manage assigned marketing projects, timelines, deliverables and budgets.
• Track campaign performance, including engagement, leads, bookings, patient retention and return on marketing investment.
• Review campaign results and recommend adjustments to improve performance.
• Maintain marketing calendars, project trackers, creative assets and campaign documentation.
• Coordinate with external vendors, agencies and creative partners as needed.
• Provide regular updates to the Marketing Director on project status, campaign performance and opportunities for improvement.

Qualifications

Required Qualifications

• 3 to 5 years of hands-on marketing experience, preferably within medical aesthetics, beauty, skincare, wellness, hospitality or another consumer-focused industry.
• Demonstrated experience managing marketing campaigns, creating content and executing brand marketing initiatives.
• Advanced proficiency in Canva with a strong understanding of visual branding, design and content presentation.
• Strong writing, editing and communication skills with the ability to develop engaging consumer-facing content.
• Experience supporting email marketing, SMS campaigns and digital marketing activities.
• Ability to independently manage assigned projects, coordinate multiple priorities and meet deadlines.
• Strong organizational skills, attention to detail and accountability for project execution.
• Ability to interpret basic marketing performance metrics and apply insights to improve results.
• Strong interpersonal skills and the ability to build collaborative relationships with internal stakeholders and external partners.

Preferred Qualifications

• Previous marketing experience within medical aesthetics, med spas, dermatology, plastic surgery or a related industry.
• Experience supporting marketing initiatives for a multi-location business.
• Familiarity with HubSpot or comparable CRM and marketing automation platforms.
• Experience planning and executing events, community partnerships and influencer collaborations.
• Understanding of patient acquisition, retention and lifecycle marketing.
• Experience coordinating integrated marketing campaigns across multiple channels.
• Familiarity with marketing budgets, campaign reporting and performance analysis.

What We're Looking For

• We are looking for a creative, proactive and resourceful marketing professional who enjoys taking ownership and getting things done.
• The successful candidate will be someone who can move comfortably between creative content development, campaign coordination, community engagement and marketing performance tracking.
• They should bring fresh ideas while also understanding the importance of execution, consistency and follow-through.
• This individual will be comfortable working within an established marketing strategy while independently managing assigned initiatives and identifying opportunities to strengthen the brand's presence.
• Most importantly, we are seeking someone who understands that effective marketing in aesthetic medicine is about creating meaningful patient connections, building trust and delivering a consistent brand experience.
• Why Join Us This position offers an opportunity to play a meaningful role in the continued growth of an established medical aesthetics brand with multiple locations.
• The Brand Marketing Manager will have ownership of important marketing initiatives, the opportunity to collaborate with experienced leadership and the ability to make a measurable impact on brand awareness, patient engagement and business growth.