Performance Marketing Manager

Job Overview

We are seeking an energetic and results-driven Performance Marketing Manager to lead our digital advertising efforts and drive measurable growth across multiple channels. In this role, you will develop, execute, and optimize comprehensive performance marketing strategies that enhance brand visibility, increase conversions, and maximize return on investment.

Your expertise in digital advertising platforms and analytics tools will be essential to craft targeted campaigns that resonate with diverse audiences. Join us to shape innovative marketing initiatives that propel our brand forward and deliver impactful results!

Duties

• Design and implement multi-channel performance marketing campaigns utilizing platforms such as Google Ads, Twitter Ads, Facebook Advertising, Bing Ads, and other PPC channels.
• Conduct thorough keyword research and audience segmentation to optimize ad targeting and improve campaign effectiveness.
• Manage media buying activities, including planning, budgeting, and bid adjustments to ensure optimal ad spend efficiency.
• Monitor campaign performance using tools like Google Analytics, Google Tag Manager, Web analytics, and SEM tools; analyze data to identify opportunities for conversion optimization.
• Collaborate with cross-functional teams to develop compelling ad creatives and landing pages aligned with campaign goals.
• Execute affiliate marketing strategies by establishing partnerships that expand reach and drive traffic.
• Continuously test, refine, and report on campaign performance metrics to maximize ROI and achieve key KPIs.

Requirements

• Proven experience in performance marketing with a strong understanding of PPC campaign management across platforms such as Google Ads, Facebook Advertising, Twitter Ads, Bing Ads, and DoubleClick.
• Expertise in digital marketing techniques including SEM (Search Engine Marketing), SEO (Search Engine Optimization), media planning, media buying, and conversion optimization.
• Proficiency with SEO tools, Google Analytics, Google Tag Manager, and web analytics platforms to track campaign success and user behavior.
• Solid knowledge of affiliate marketing strategies and experience managing affiliate networks.
• Strong analytical skills with the ability to interpret data insights for continuous campaign improvement.
• Excellent communication skills for collaborating with creative teams and stakeholders to develop effective marketing messages.
• Ability to manage budgets effectively while maintaining a focus on ROI-driven results. Join us as a Performance Marketing Manager to lead innovative digital campaigns that captivate audiences and deliver measurable success!

Pay: $3,500.00 per month

Work Location: Remote