Marketing Specialist- Social Media/Loyalty

Job Overview:

The Marketing Specialist plays a key role in shaping the online and community presence of Supergood cannabis retail stores and the loyalty of customers. This position is responsible for supporting the development and execution of social media strategies for individual stores and the company.

This role requires close collaboration with store representatives to generate engaging content and drive foot traffic through digital and local marketing efforts. Additionally, this role ensures e-commerce accuracy, integrates industry websites with social media, and helps define and establish Supergood’s brand culture across all customer-facing media.

Given the highly regulated nature of the cannabis industry, this role requires a strong understanding of compliance across multiple states and municipalities. The Marketing Specialist must ensure that all marketing efforts strictly adhere to industry regulations, state laws, and local restrictions to maintain legal and ethical standards.

Key Responsibilities:

• Develop and implement social media strategies for each store and the overall brand across Instagram, Facebook, and LinkedIn and all others.
• Plan and manage all company push notifications and local marketing and messaging to loyalty members and future customers in each state.
• Manages the day to day team engagement, corporate marketing, and overall customer-facing elements of Supergood’s loyalty and reward programs.
• Coordinate with store representatives to gather and create compelling content.
• Manage social media accounts, ensuring consistent branding and engagement.
• Integrate industry websites such as Weedmaps, Leafly, and others with social media accounts to enhance visibility.
• Monitor and analyze digital marketing performance, adjusting strategies as needed.
• Assist in local community engagement initiatives as well as industry events to enhance brand visibility. This includes media blasting around Key Initiatives like holidays, seasonal events, 4/20 efforts, and all New Store Openings.
• Work closely with all stores to align promotions and everyday pricing with e-commerce platforms.
• Ensure all stores customer listings are accurate and up to date, including maintaining accuracy on Dutchie E-Commerce.
• Requires occasional travel for photo opportunities and networking events.
• Help define and establish Supergood’s culture in stores and across all customer-facing media.
• Manage all Google and online search optics, ensuring store photos, branding, and online presence accurately reflect the company’s image.
• Develop and execute in-store contests to encourage customers to leave Google reviews, boosting online reputation.
• Learn, establish, and maintain compliance with all industry regulations, state laws, and municipal restrictions.
• Work closely with legal and compliance teams to ensure all marketing materials meet regulatory standards.
• Stay updated on cannabis industry trends, digital marketing best practices, and evolving compliance requirements.

Qualifications:

• Previous experience in a similar role is required.
• Experience in social media management and digital marketing.
• Strong communication and collaboration skills.
• Ability to create engaging content tailored to different audiences.
• Knowledge of local marketing strategies and community engagement.
• Familiarity with the cannabis industry products and practices is a plus.

Pay: $25.00 - $30.00 per hour

Expected hours: 40.0 per week

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Experience:

• Marketing: 2 years (Preferred)
• Cannabis: 1 year (Preferred)

Work Location: In person