Lifecycle Marketing Manager

We’re looking for a Lifecycle Marketing Manager to own lifecycle marketing strategy, execution, automation, and performance across 3 brands, supporting on-demand, home warranty, and real estate audiences.

Experience

• 5+ years of experience in lifecycle, CRM, or email marketing, including at least 3 years owning lifecycle strategy and execution end to end.
• Proven experience building and optimizing multi-stage automated journeys across onboarding, activation, retention, winback, cross-sell, etc with measurable improvements in conversion, retention, or revenue.
• Hands-on, day-to-day ownership of a customer engagement platform such as Iterable (strongly preferred), Hubspot, or Klaviyo, including journey configuration, dynamic templating, personalization, and data integrations.
• Experience working in HubSpot, Salesforce, Close, or comparable CRM platforms, including workflows, properties, audience lists, lead/contact management, and sales pipeline automation. Experience with Close is a plus.
• Experience managing communications across multiple brands or audiences, ideally spanning both B2C customers and B2B or partner audiences.
• Experience owning email campaigns from planning and copywriting through template development, testing, deployment, and analysis, including responsibility for deliverability, consent, and subscription preferences.
• Experience partnering with Product, Engineering, or Data teams to define event and property requirements, document tracking specifications, and validate implementation.
• A track record of owning lifecycle KPIs and reporting, building dashboards in Mixpanel, Amplitude, or similar tools, and using A/B tests and behavioral analysis to improve performance.
• Demonstrated experience using AI tools and automation to improve marketing workflows, such as campaign development, email production, design, analysis, or monitoring, with examples of practical implementation and quality control.
• Experience coordinating cross-functional initiatives and managing competing priorities while maintaining reliable execution and thorough quality assurance.
• Experience evaluating marketing technology needs and contributing to vendor selection, renewal, or contract decisions is a plus.

Education

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Platform certifications (Iterable, HubSpot, Salesforce Marketing Cloud, or similar) are a plus but not required.

Required Skills

• Marketing platform management: Hands-on experience operating lifecycle marketing and CRM platforms such as Iterable, HubSpot, Close, and Salesforce, including evaluating platform needs and supporting vendor renewals.
• Lifecycle strategy and automation: Expertise in building and optimizing journeys across onboarding, activation, engagement, retention, upsell, and re-engagement, including triggers, branching, timing, personalization, suppression rules, enrollment and exit logic, and duplicate-send prevention.
• Email development and execution: Ability to manage campaigns from planning through deployment, with working knowledge of HTML/CSS and dynamic templating languages such as Handlebars or Liquid for building, troubleshooting, and personalizing emails.
• Deliverability and compliance: Familiarity with email deliverability best practices, consent and subscription management, and applicable communication requirements, including CAN-SPAM and TCPA.
• Copywriting and content development: Excellent writing and editing skills, with the ability to adapt tone across brands and audiences and develop email templates, guides, presentations, and supporting campaign assets.
• Segmentation and retention: Ability to build targeting, personalization, and retention strategies using customer behavior, lifecycle stage, engagement patterns, and churn signals.
• Customer data and tracking: Strong understanding of events, properties, profiles, and how data flows across product, CRM, and marketing platforms; ability to define clear implementation requirements with Product and R&D teams.
• Analytics and experimentation: Strong analytical skills, including KPI definition, reporting, A/B testing, and conversion and retention analysis, with proficiency in Mixpanel or similar platforms and the ability to turn findings into actionable improvements.
• CRM workflow design: Ability to build and maintain automations for lead intake, assignment, follow-up, nurture, pipeline transitions, and re-engagement, particularly in Close.
• AI fluency and workflow automation: Practical ability to use AI to accelerate campaign creation, email development, design production, analysis, and monitoring; build reliable automated workflows; and evaluate outputs for accuracy, brand consistency, and quality.
• Project management and collaboration: Strong organization, attention to detail, and stakeholder communication, with the ability to manage priorities across multiple brands, coordinate cross-functional work, and maintain thorough testing and quality assurance.

Key Responsibilities

Marketing Platforms

• Own day-to-day lifecycle platform operations in Iterable, HubSpot, Close and Salesforce.
• Assess platform needs, coordinate vendor renewal discussions, and recommend renewal terms for company approval.
• Own the intake and configuration of data properties and events across marketing and CRM platforms, partnering with Product and R&D teams to identify new requirements, define specifications, and ensure accurate implementation and tracking.

Email & CRM Ownership

• Manage end-to-end email strategy, execution, and performance for multiple audiences, including leads, subscribers, homeowners, customers, buyers, and real estate agents across all three brands.
• Write, edit, and optimize campaign copy, email templates, and supporting assets to increase awareness, engagement, and adoption of each brand’s offerings.
• Own campaign development from objectives and audience selection through template configuration, tracking, approvals, testing, deployment, and performance analysis.

Lifecycle Automation

• Build, manage, and optimize automated journeys across the lifecycle for all 3 brands and audiences (onboarding, activation, engagement, education, upsell/cross-sell, retention, winback, re-engagement etc).
• Continuously refine workflows, messaging, design etc to improve conversion, retention, and user satisfaction.
• Configure and test journey triggers, timing, personalization, suppression rules, enrollment and exit criteria, and duplicate-send prevention.
• Identify churn risks and create targeted communications to boost retention and re-engagement.

Onboarding & Retention Strategy

• Define segmentation strategies for different audiences, ensuring relevant, personalized, and impactful messaging.
• Leverage customer and partner insights to improve targeting and engagement.

Segmentation & Personalization

• Define audience segmentation strategies to deliver relevant and personalized communications.
• Leverage customer data and insights to tailor messaging and drive higher engagement.

Performance Measurement & Optimization

• Own lifecycle metric definitions, reporting setup, and ongoing maintenance in Mixpanel and other relevant platforms.
• Track, analyze, and report on lifecycle metrics (open rates, click-throughs, conversions, retention and business outcomes); identify measurement gaps and implement tracking improvements.
• Use results to optimize messaging, segmentation, timing, and workflows against defined KPIs.
• Share actionable findings and recommendations with stakeholders.

Real Estate Agent Communications &

Support

• Collaborate with internal teams to craft communications specific to real estate agents, supporting engagement and partnership goals.
• Assist with copywriting, asset creation (email templates, guides, presentations), and campaign strategy for agent-focused initiatives.
• Ideate, build and maintain Close CRM automations for lead intake, assignment, follow-up, nurture, pipeline transitions, and re-engagement.

AI Acceleration

• Use AI tools to build automations that improve the speed and quality of marketing work, including campaign creation, email template development, design production, analysis, and ongoing performance monitoring. Able to translate recurring tasks into reliable workflows, evaluate AI-generated outputs, and apply human judgment to maintain accuracy, brand consistency, and quality.

Company Overview

Super is on a mission to make caring for your home completely carefree. We are a subscription home care company delivering quick and effective home repair and maintenance at a predictable cost, using technology to take the hassle out of homeownership. Sitting squarely within the insuretech, prop-tech, and subscription industries, Super's poised to grow more than 2X/year in the coming several years.

Our culture is collaborative, dynamic, and data-driven. If you want to work with a stellar and seasoned leadership team with a winning track record, and at the forefront of the multi-billion dollar home service industry, this just might be the team for you.

Super closed an oversubscribed $51M Series C funding round in early 2021, led by Wells Fargo, with participation by Asahi Kasei, AAA - Auto Club Group, Gaingels, Second Century Ventures, the NATIONAL ASSOCIATION OF REALTORS®' strategic technology investment fund. Existing investors Aquiline Technology Growth, Liberty Mutual Strategic Ventures, Moderne Ventures and the HSB Fund of Munich Re Ventures also participated.

The company is headquartered in San Francisco, CA, and by late 2021 will be available in 14 regions across 8 states.

Pay: From $80,000.00 per year

Benefits:

• 401(k)
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off

Work Location: Remote