Social Media and Marketing Manager

Digital Marketing Manager (Social Media, Facebook Ads & Content – Retail)

Location: Dubuque, IA

Company: Stu’s Home Improvement Outlet

About Us

Stu’s Home Improvement Outlet is a fast-growing retail store specializing in appliances, furniture, and home improvement products at outlet pricing.

We are a high-volume, fast-paced environment where inventory moves quickly and results matter.

We are looking for someone who can drive attention, traffic, and sales daily—not a corporate marketer.

Position Overview

We are hiring a Digital Marketing Manager to take full ownership of our daily marketing execution.

Your job is simple

Run ads

Create daily content

Drive customers into the store

This is a hands-on role focused on execution and results.

Core Responsibilities

Facebook, You Tube, Google and Tik Tok (Primary Focus)

• Build, launch, and manage campaigns
• Promote appliances, furniture, and new inventory
• Run weekly sales and promotional campaigns
• Test and optimize ads for messages, calls, and store visits

Daily Video Content (Required)

• Create and post daily video content
• Highlight:
• New arrivals
• Deals of the day
• Price comparisons vs big box stores
• Create Radio Ads
• Post across Facebook, Instagram, and TikTok
• Keep content fast-paced, engaging, and sales-driven

Monthly Marketing Strategy & Execution

• Build and execute a monthly marketing plan
• Plan:
• Sales events
• Promotions
• Inventory pushes
• Align marketing with incoming inventory and sales goals
• Adjust campaigns based on performance

What Success Looks Like

• Daily flow of leads and customer inquiries
• Increased store traffic
• Faster inventory turnover
• Consistent daily content and active ad campaigns

Requirements

• Proven experience with Facebook Ads Manager, Google etc.
• Strong with video content and social media
• Ability to work in a fast-paced retail environment
• Able to work independently with little direction
• Experienced enough to make decisions and execute without constant oversight
• Self-starter with strong execution and follow-through

Preferred

• Experience with Facebook Marketplace
• Retail, automotive, or high-volume sales background
• Proven ability to create content that drives immediate action

Compensation

Base Salary: $45,000 +

Performance Bonus: $10,000 – $30,000+ based on results

Total Potential:$100,000+

Bonus is tied to:

• Traffic growth
• Leads generated
• Sales performance

Important

This is not a slow-paced corporate role.

We are looking for someone who can

Move fast

Think independently

Create daily

Drive real results

How to Apply

Apply with your resume and examples of:

• Ads you’ve run
• Content you’ve created
• Results you’ve driven

Job Types: Full-time, Contract

Pay: Up to $52,000.00 per year

Benefits:

• Health insurance
• Paid time off

Ability to Relocate:

• Dubuque, IA 52003: Relocate with an employer provided relocation package (Required)

Work Location: In person