Territory Marketing and Sales Manager

Crooked Spoon Ice Cream

Job Description*-* Territory Marketing and Sales Manager

Reports To: CEO

Role Overview

The Opportunity

Crooked Spoon Ice Cream is seeking an entrepreneurial, results-oriented Regional Marketing & Sales Manager to accelerate brand awareness, expand distribution, and drive revenue growth throughout the Pacific Northwest, with a primary focus on the Greater Seattle market.

Reporting directly to the CEO, you'll play a key role in shaping how Crooked Spoon grows. This is a hands-on position that combines strategic marketing, business development, retail account management, and consumer engagement. You'll build relationships with retail buyers, distributors, brokers, and foodservice operators while creating opportunities for consumers to discover, sample, and fall in love with our brand.

The ideal candidate knows how to open doors, build lasting business relationships, develop effective marketing programs, and translate brand enthusiasm into sales. You're equally comfortable presenting to a retail buyer, coordinating a consumer tasting, identifying a new distribution opportunity, or evaluating the results of a promotional program.

If you thrive in a growing business, enjoy taking ownership, and want to make a direct impact on a premium food brand's success, this is an opportunity to help build something special.

What Success Looks Like

You'll be responsible for driving measurable results across sales, distribution, and brand development, including:

• Growing brand awareness: Build and execute a consumer marketing and events calendar that increases product trial, engagement, and recognition throughout the territory.
• ·Expanding distribution: Acquire new accounts and strengthen relationships with retailers, distributors, brokers, and foodservice partners.
• ·Driving revenue and product velocity: Increase sales across existing and new accounts through effective account management, promotions, product placement, and market development.
• ·Delivering strong retail execution: Ensure Crooked Spoon products receive effective placement, visibility, merchandising, and promotional support.
• ·Building a scalable growth engine: Establish clear sales and marketing objectives, track performance, and achieve monthly, quarterly, and annual targets.

Key Responsibilities

1. Brand Representation & Consumer Marketing

• Serve as a visible, enthusiastic ambassador for Crooked Spoon at trade shows, food expos, festivals, tastings, community events, and other high-impact marketing opportunities.
• Develop and manage a regional consumer marketing and events calendar aligned with brand awareness, product trial, lead generation, and sales objectives.
• Identify events, sponsorships, partnerships, and promotional opportunities that reach target consumers and deliver measurable business value.
• Conduct product tastings and demonstrations, communicate our product's unique qualities, and convert consumer interest into trial and purchase.
• Coordinate event logistics, staffing, product samples, displays, promotional materials, setup, and breakdown.
• Capture leads, maintain contact information, and implement timely follow-up to turn event participation into new accounts and ongoing sales opportunities.
• Gather consumer feedback, competitive intelligence, and market insights to inform future marketing and product initiatives.

2. Sales & Business Development

• Build and manage a strong pipeline of prospective customers, including specialty retailers, independent markets, natural and conventional grocers, and foodservice operators.
• Identify, pursue, and close new business opportunities that expand Crooked Spoon's distribution and geographic reach.
• Develop relationships with regional retail buyers, category managers, store operators, and decision-makers.
• Grow sales within existing accounts by identifying opportunities for additional distribution points, expanded product assortments, promotional programs, and improved product velocity.
• Develop and execute account-specific sales plans, presentations, proposals, and follow-up strategies.
• Maintain an active prospecting schedule and consistently convert leads and initial conversations into long-term business relationships.
• Track sales opportunities, account activity, distribution gains, and revenue performance using organized reporting and customer management tools.

3. Retail Account & Channel Management

• Build and maintain productive relationships with key regional retail accounts, including PCC Community Markets, Metropolitan Market, Haggen, Town & Country Markets, Northwest Grocers, Albertsons/Safeway, and other natural, specialty, and conventional grocery retailers.
• Work directly with retail partners to support product launches, merchandising, in-store promotions, sampling programs, and seasonal sales opportunities.
• Monitor product placement, in-store availability, competitive activity, and promotional execution; identify and resolve issues that may limit sales.
• Develop strong partnerships with distributors, including UNFI, KeHE, and direct-store-delivery (DSD) operators, to improve market penetration and sales performance.
• Collaborate with distributor and broker partners on account targeting, sales priorities, product education, and follow-through.
• Develop foodservice and on-premise opportunities with restaurants, hospitality businesses, and other operators where Crooked Spoon products can create incremental revenue.

4. Sales Planning, Reporting & Cross-Functional Collaboration

• Establish territory sales plans and measurable goals for new accounts, distribution growth, revenue, and marketing performance.
• Track sales activity, account development, event effectiveness, and promotional results; use findings to refine priorities and improve returns.
• Provide regular updates to the CEO on progress against goals, emerging opportunities, competitive developments, and market challenges.
• Coordinate with internal teams to support product availability, promotional planning, customer needs, and successful execution.
• Take ownership of territory development, balancing immediate sales opportunities with investments that build long-term brand equity.

What We're Looking ForRequired Experience

• At least 3 years of sales and/or marketing experience in the consumer-packaged goods (CPG) industry.
• Experience with food, beverage, frozen, refrigerated, specialty, or natural products.
• A demonstrated record of growing sales, developing new accounts, and expanding market presence.
• Experience working with retail accounts, distributors, brokers, or other channel partners.
• The ability to develop and maintain a sales pipeline and consistently follow through to achieve results.

Preferred Experience

• Established relationships with Pacific Northwest retail buyers, category managers, or grocery decision-makers.
• Experience working with regional and national grocery chains, specialty retailers, foodservice operators, and distribution partners.
• Familiarity with frozen food distribution, retail merchandising, in-store sampling, and promotional programs.
• Experience in a startup or high-growth consumer brand where initiative, flexibility, and resourcefulness are essential.

Skills & Personal Attributes

• Entrepreneurial mindset: You take ownership, identify opportunities, and move initiatives forward without waiting to be directed.
• Sales orientation: You're comfortable prospecting, negotiating, presenting, closing business, and being accountable for results.
• Relationship builder: You earn trust with customers and partners and know how to develop relationships into lasting business.
• Strategic and hands-on: You can build a plan, execute the details, and adjust based on results.
• Strong communicator: You are persuasive, professional, and effective in customer presentations, written communications, and public-facing events.
• Organized and accountable: You manage competing priorities, maintain accurate records, and follow through on commitments.
• Analytical: You're comfortable evaluating sales performance, tracking key metrics, and using data to guide decisions.
• Proficiency in Microsoft Excel and the Microsoft Office suite.

Additional Qualifications

• Bachelor's degree in Business, Marketing, Communications, or a related field preferred.
• Valid driver's license and a clean driving record.
• Ability to travel approximately 25–40% throughout the assigned territory, including occasional evenings and weekends for events and customer meetings.
• Multilingual capabilities are a plus.

Job Type

Full-time

Pay: $85,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Experience:

• CPG Sales: 3 years (Required)
• Direct Distributor: 1 year (Required)
• Event marketing: 1 year (Required)

License/Certification:

• Drivers License (Required)

Ability to Commute:

• Remote (Required)

Work Location: Remote