Digital Marketing Specialist

StayOnline is seeking a results-driven and analytical Digital Marketing Specialist to join our marketing team. This is a hands-on role ideal for someone who enjoys building campaigns, digging into data, and finding new ways to reach customers online.

The Digital Marketing Specialist is responsible for managing our Google Ads account, running paid social campaigns, and improving our organic search presence. This role requires strong analytical skills, creativity, and a commitment to driving measurable results.

Key Responsibilities

• Manage and optimize Google Ads campaigns, including keyword research, ad copy, bidding strategies, and budget allocation
• Plan, launch, and manage paid social campaigns across platforms such as Facebook, Instagram, and LinkedIn
• Develop audience targeting and retargeting strategies for paid search and social
• Create and test ad variations, creative, and landing pages to improve conversion rates and lower cost per acquisition
• Develop and execute SEO strategies, including on-page optimization, technical SEO, and content recommendations
• Set up and maintain conversion tracking using Google Analytics 4, Google Tag Manager, and platform pixels
• Monitor campaign performance and adjust spend to maximize return on ad spend
• Prepare monthly reports on traffic, rankings, conversions, and ROI with clear recommendations
• Collaborate with sales, product, and management teams to align campaigns with business goals
• Stay current on Google algorithm updates and changes to ad platforms
• Perform additional duties as needed to support marketing initiatives

Qualifications

• Bachelor's degree in marketing, communications, business, or related field, or equivalent experience
• 2+ years of hands-on experience managing Google Ads campaigns
• Experience running paid social campaigns through Meta Ads Manager and/or LinkedIn Campaign Manager
• Proven SEO experience with measurable improvements in rankings or organic traffic
• Working knowledge of Google Analytics 4, Search Console, and Tag Manager
• Ability to turn data into action
• Ability to work both independently and as part of a team
• Google Ads or Meta Blueprint certification is a plus, but not required

Work Environment

• Office setting, hybrid or remote
• Position requires extended periods of computer work
• Occasional collaboration with product and sales teams for product launches

Job Type: Full-time

Pay: $72,000.00 - $78,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Work Location: Remote