Marketing Manager

POSITION SUMMARY:

The lead responsibility for the Marketing Manager for Star Micronics America’s is execution of the annual marketing plan. This position will lead our content and graphic teams while overseeing the end-to-end execution of our digital communications.

This role also manages the marketing tech stack, ensuring all projects are planned, tracked, and delivered to increase brand awareness, generate demand, and support sales initiatives. This position will work in parallel with the Marketing Operations Manager to ensure funds are spent in alignment with the annual budget and company guidelines.

Works independently with discretion and judgment and guides team through project and independent work.

ESSENTIAL RESPONSIBILITIES:

· Team & Project Leadership: Oversee the work and success of the Media Content Specialist. Establish robust project plans, manage the communications calendar, and ensure strict deadlines are met using Asana and other project management tools.

· Content Creation & Copywriting: Work with Marketing Ops to ensure all print and digital media is public-ready for tradeshows and client events.

· Communications: Responsible for planning and review for all company communications to ensure they meet messaging and branding guidelines. This includes reviewing and approving all Company-wide content creation and direction oversight for both print and electronic media.

· Creative Collaboration: Work closely with the Multimedia Specialist on the look and design of all graphic and video development to ensure adherence to brand guidelines and alignment with annual marketing plan goalposts.

· Campaign Execution: Develop and execute integrated digital marketing campaigns to promote new products and brand awareness across LinkedIn, Google (AdWords) and HubSpot.

· Marketing Technology & CRM: Manage the company’s lead generation process and customer resource management using the Salesforce.com database for communication and ROI analysis. This role is a Champion for HubSpot use for digital marketing automation.

· Strategy Execution: Utilize marketing strategies such as funnel and ad architecture to analyze, iterate, and improve marketing campaigns until the ideal audience is reached

· Sales Support: Support the Sales team with all product, promotion, and advertisement communications, including reviewing and editing existing promotional materials for cross-selling implications.

• Social Media Management: Develop the overarching social media strategy and oversee daily social media activity to foster thought leadership.
• Reports and Analytics: Reports on past campaign performance and provide data-driven analytics to guide business growth and marketing ROI.

SKILLS:

• Ability to read, analyze, and interpret general business periodicals, professional publications, technical procedures, and governmental regulations.
• Excellent oral and written communication skills; ability to effectively present information and respond to inquiries from groups of managers, employees, vendors, government agents, and the public sector; ability to write reports, business correspondence, and procedure manuals.
• Very high reasoning skills; ability to define problems, collect data, establish facts, and draw valid conclusions.
• Excellent computer skills in both Microsoft Windows and iOS environments.
• Expert skills in following programs: WordPress, Microsoft Office Suite, Adobe Illustrator, Photoshop required.
• Moderate to Expert skills in Canva, Dreamweaver, HTML, CSS and JavaScript preferred.
• Proficient in use of social media platforms as well as and internal analytical software Salesforce & Open Tracker.
• Effectively utilize the data processing system to obtain, store, and analyze pertinent data and information.

EXPERIENCE:

· Bachelor’s degree in Marketing, Communications, Journalism, Media or related field REQUIRED. PMP certification PREFERRED. Candidates who do not possess the required education may substitute additional human resources experience on a year-for-year basis.

· Minimum 7 years’ experience in written media content production, preferably in the realm of technological topics. (Hardware preferred)

· Minimum 5 years’ experience in Marketing role with proven track record of executing annual marketing plans.

· Minimum 5 years’ experience in managing people and vendor relationships.

TRAVEL REQUIREMENTS

5-10% travel as needed to attend and participate in department attended tradeshows.

Pay: $90,000.00 - $98,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Tuition reimbursement
• Vision insurance

Application Question(s):

• How many years of experience you have in Media and Content production?
• How many years of experience do you have in the technology Industry?
• How many years of experience do you have in a Marketing role executing Annual Marketing Plans ?

Ability to Commute:

• Somerset, NJ 08873 (Required)

Work Location: Hybrid remote in Somerset, NJ 08873