Sales Representative

B2B Sales Representative

Company: St. Croix Linen Job Type: Full-time Work Location: Fully Remote — No Required On-Site Attendance Sales Market: Minneapolis–Saint Paul / Twin Cities Pay: $60,000–$150,000 per year (Base Salary + Uncapped Commission; earnings dependent on performance)

About St. Croix Linen

St. Croix Linen is a family-owned and operated commercial laundry and linen service company serving businesses throughout the Twin Cities.

We provide reliable, high-quality linen services to restaurants, hotels, hospitality businesses, event venues, airlines, and other commercial customers. Our reputation is built on dependable service, customer relationships, and a commitment to operational excellence.

As we expand our Food & Beverage Linen Service Division, we are seeking a motivated, results-driven B2B Sales Representative who enjoys identifying opportunities, developing relationships, and closing new business.

This is an opportunity for a self-directed sales professional who wants the flexibility of remote work, the stability of a growing service-based business, and the earning potential of an uncapped commission structure.

The Opportunity

This position is focused on new customer acquisition and territory development.

You will be responsible for identifying prospective business customers, developing sales opportunities, presenting service solutions, and securing new commercial accounts.

Our ideal candidate is a proactive business developer—a sales professional who is comfortable initiating conversations, overcoming objections, and building a consistent pipeline of qualified opportunities.

You will manage your sales activities independently while maintaining regular communication with the Director of Sales & Service and coordinating with internal operations teams.

This is a fully remote position with no regularly scheduled office attendance or mandatory on-site meetings. Sales activity, team communication, prospecting, presentations, and reporting can be conducted remotely.

Key Responsibilities

New Business Development

• Identify, research, and pursue new B2B accounts throughout the assigned market.
• Generate qualified leads through cold calling, email outreach, referrals, networking, and targeted prospecting.
• Develop opportunities primarily within restaurants, hospitality, food service, event venues, and other approved commercial markets.
• Establish relationships with business owners, general managers, purchasing decision-makers, and operational leaders.
• Develop and execute strategies to convert prospects into recurring linen service customers.

Sales Execution & Account Acquisition

• Conduct discovery meetings and presentations to understand customer needs.
• Develop proposals and present competitive linen service solutions.
• Negotiate within approved pricing and contract guidelines.
• Manage opportunities from initial contact through contract execution.
• Coordinate new-account onboarding and customer transitions with the Sales, Service, and Operations teams.

Sales Performance & Accountability

• Maintain accurate prospect, activity, and opportunity records in Salesforce.
• Build and actively manage a qualified sales pipeline.
• Maintain consistent prospecting, follow-up, and closing activity.
• Meet established sales activity, new-account acquisition, and revenue goals.
• Participate in regular virtual sales meetings, coaching, and performance reviews.
• Provide market intelligence and competitive insights to support continued growth.

Compensation & Earning Potential

We offer a competitive base salary, performance-based incentives, and uncapped commission opportunities.

First 90 Days — Training & Onboarding

• Base salary paid at an annualized rate of $60,000 during the initial 90-day training and onboarding period.
• Structured onboarding, product and service education, sales process training, and ongoing management support.

Following Successful Completion of the Training Period

• Annual base salary transitions to $60,000.
• Eligibility to participate in the company's uncapped sales commission program.
• Commission earnings based on qualifying new-business sales and achievement of sales goals under the company's written sales incentive plan.

Additional Compensation

• Monthly and quarterly performance bonuses and incentives.
• Car allowance.
• Phone allowance.
• Opportunity for total annual compensation of up to $150,000 based on individual performance and sales results.

Commission earnings are not guaranteed. Actual total compensation depends on sales performance, qualifying transactions, and applicable incentive plan terms.

Benefits & Perks

• Medical coverage and dental and vision benefits, subject to applicable plan terms.
• 401(k) retirement plan with a 100% employer match on the first 4% of eligible contributions.
• Paid time off and paid holidays.
• Paid sales training and ongoing professional development.
• Remote-work flexibility and independent territory management.
• Support from an established service and operations organization.
• Career advancement opportunities as the company continues to grow.

Qualifications

Required

• At least one year of B2B sales experience, including prospecting and new-account development.
• Demonstrated ability to identify prospects, generate leads, and close business.
• Strong communication, relationship-building, presentation, and negotiation skills.
• Experience managing a sales pipeline and tracking sales activity.
• Ability to work independently, prioritize opportunities, and meet performance expectations.
• Proficiency with Microsoft Office and CRM systems.
• High school diploma or GED.

Preferred

• Experience selling recurring business services or contractual service agreements.
• Background in commercial laundry, linen rental, uniform services, facility services, hospitality services, or related industries.
• Proven history of meeting or exceeding sales goals.
• Experience using Salesforce.
• Established familiarity with the Twin Cities commercial business market.
• Experience working directly with business owners, restaurant operators, and purchasing decision-makers.

What Success Looks Like

Success in this position means consistently developing new business opportunities, maintaining a healthy sales pipeline, converting prospects into long-term customers, and contributing measurable new revenue.

We value sales professionals who demonstrate initiative, accountability, persistence, and sound judgment.

Your performance will be measured through defined sales activity, pipeline development, new customer acquisition, and revenue results—not simply hours spent at a desk.

Why Join St. Croix Linen?

At St. Croix Linen, you'll have the opportunity to make a direct impact on a growing, family-owned business.

We offer the independence to manage your sales activity, the resources of an established commercial service operation, and the opportunity to build a rewarding long-term career.

If you're a motivated B2B sales professional who enjoys developing new business and wants your results to drive your earnings, we encourage you to apply.

St. Croix Linen is an equal opportunity employer committed to fair and equitable employment practices.

Pay: $60,000.00 - $175,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Employee discount
• Health insurance
• Health savings account
• Paid time off
• Paid training
• Vision insurance

Work Location: Remote