Sales and Marketing Manager

Sales and Marketing Manager

Nov 5, 2026

We are hiring a hands-on Sales and Marketing Manager to build the marketing stack for its subsidiary Passpo/HomeCV, run the nationwide public launch targeted for December, 2026, and open the agent and brokerage channel. Based in the US, in or near our Woodcliff Lake, NJ office, working directly with the CEO.

About Passpo and the role

Passpo Inc. (Woodcliff Lake, NJ) builds HomeCV, an owner-maintained property record for US homes: public records, documents, permits and timeline in one record. Pricing line: "Free to build and keep.

Pay once, when you need more." The launch is nationwide and agent-led: anyone can look up any US property, and agents and brokerages bring the owners.

You are the first sales and marketing hire: you own the marketing stack and the agent and brokerage pipeline. You work in person with the Owner and CEO at the office, with the CTO and the engineering team in remotely on anything that touches the app or website code, and do the work yourself with AI tools for copy, design and video.

What you will own

• Sales: the agent and brokerage pipeline nationwide: outreach, demos, onboarding brokerages to prepare HomeCVs for their listings, partner terms, all tracked in the CRM; in-person meetings and real estate events where you are, remote demos everywhere else
• Tracking: Google Tag Manager, GA4, Search Console and Bing, Microsoft Clarity, PostHog, a UTM standard with first-touch saved on signup; no addresses or emails in any tag
• Consent and compliance: Cookiebot with Consent Mode v2; CAN-SPAM, CCPA, FTC marketing claims, Fair Housing
• CRM and lifecycle: a CRM you help choose, every website form into it with consent, lifecycle email in Brevo
• Website and SEO: site hygiene, metadata and schema, help center in Intercom, a blog written for search and AI assistants
• Paid and social: Google Ads, Meta and LinkedIn with pixels and conversions; Metricool; AI video and visuals
• Launch and reporting: PR kit, nationwide agent campaign, one dashboard (Looker Studio or PostHog) with traffic, signups, activation, pipeline, CAC and funnel by source

What we look for

• 1 year of hands-on marketing and sales work in a small company, ideally SaaS, marketplace or proptech
• You have sold to small businesses yourself: outreach, demos and closing; real estate brokerages or agents a strong plus
• You have personally set up GTM, GA4 and a lifecycle email tool, and run Google and Meta ads with conversion tracking
• SEO fundamentals and clear, plain English for US homeowners and real estate agents
• Daily use of AI tools for copy, design and video
• Hands-on and concise, comfortable in a founder-led company that makes decisive calls
• Based within commuting distance of Woodcliff Lake, NJ

Position considers bonuses.

Pay: $52,900.00 - $63,800.00 per year

Work Location: In person