Marketing Director

Marketing Director

Smart Plastic Surgery | Miami, FL

Job Type: Full-time | On-site

About the Role

Smart Plastic Surgery is seeking an experienced, creative, and results-driven Marketing Director to lead our marketing department. This person will develop our strategy, manage daily execution, and strengthen our brand while generating qualified patient inquiries and supporting consultation and surgery bookings.

The ideal candidate understands the cosmetic surgery industry, knows how to showcase patient results, and can guide a team from creative ideas to measurable outcomes.

Key Responsibilities

• Develop and execute a marketing strategy aligned with the clinic’s growth goals.
• Lead the marketing and social media team, establishing clear responsibilities, deadlines, and performance expectations.
• Manage a consistent content calendar across Instagram, TikTok, Facebook, and other relevant channels.
• Coordinate daily original content featuring patient results, before-and-after transformations, testimonials, physician education, and the patient experience.
• Work with physicians, staff, and willing patients to capture content representing different doctors and procedures.
• Ensure patient content has appropriate written authorization before publication and follows applicable privacy and advertising requirements.
• Maintain consistent branding, visual quality, and messaging across all marketing materials.
• Oversee paid advertising campaigns, including Meta and Google, directly or through agency partners.
• Manage marketing budgets, vendors, and campaign timelines.
• Collaborate with patient consultants and management to improve lead quality, follow-up, and conversion into consultations and bookings.
• Monitor website performance, local search visibility, online reputation, and patient engagement.
• Develop relevant partnerships, influencer collaborations, and promotional campaigns.
• Report regularly on qualified leads, cost per lead, booked consultations, patient acquisition costs, and return on advertising spend.
• Use performance data to identify opportunities and improve results.

Qualifications

• At least 3 years of progressive marketing experience, including team leadership or marketing management.
• Experience in plastic surgery, medical aesthetics, dermatology, or a related healthcare or beauty business strongly preferred.
• A portfolio demonstrating strong content, brand development, and measurable campaign results.
• Experience managing social media strategy, digital advertising, lead generation, and marketing budgets.
• Ability to interpret campaign data and connect marketing activity to business results.
• Strong writing, communication, organizational, and leadership skills.
• Comfortable working on-site in a fast-paced clinical environment and coordinating with multiple physicians and departments.
• Bachelor’s degree in marketing, communications, business, or a related field preferred; equivalent relevant experience considered.
• English and Spanish proficiency is a plus.

What Success Looks Like

• Consistent, high-quality content featuring new patient results across doctors and procedures.
• A well-organized marketing team that meets deadlines and maintains brand standards.
• Growth in qualified patient inquiries and booked consultations.
• Clear reporting that shows which campaigns produce results and where improvements are needed.

How to Apply

Apply through Indeed or send your résumé, portfolio, and a brief summary of relevant marketing results to [email protected].

Please use the subject line

Marketing Director Application – Dailet Noa

Smart Plastic Surgery is an equal opportunity employer.

Pay: $72,000.00 - $80,000.00 per year

Work Location: In person