Sales & Marketing Director | Silver Birch of Columbus | Opening Spring 2027

Silver Birch of Columbus | Opening Spring 2027

Build relationships. Grow a community. Help seniors find a place to call home.

Silver Birch Living is coming to Columbus! As a leader in affordable assisted living, we’re opening a new community dedicated to helping seniors access compassionate care and a welcoming place to call home.

We’re seeking a driven, relationship-focused Sales & Marketing Director to lead pre-

opening outreach, build referral partnerships, and grow occupancy at Silver Birch of Columbus. This is an opportunity to introduce Silver Birch to the local community and guide prospective residents and their families from their first inquiry through move-in.

Our mission—Inspire Purposeful Lives for All—will guide your work every step of the way.

What You’ll Do

• Lead lease-up: Develop and execute a sales and marketing plan to achieve pre-opening reservations, move-ins, and ongoing occupancy goals.
• Build referral partnerships: Establish relationships with healthcare providers, community organizations, and other local referral sources.
• Guide prospective residents: Learn about their needs, conduct engaging tours, answer questions, and help residents and families navigate their options.
• Keep prospects engaged: Maintain consistent follow-up, accurate prospect records, and clear next steps throughout the sales process.
• Share our story: Educate the community about affordable assisted living through outreach, presentations, and events.
• Support smooth move-ins: Partner with community leadership and team members to coordinate a welcoming transition.
• Track results: Monitor sales activity and referral trends, adjusting your approach to meet community goals.

What You Bring

• At least three years of successful sales experience in senior living or healthcare; senior living experience preferred.
• Demonstrated success in lease-up and occupancy growth.
• Strong networking, relationship-building, and customer service skills.
• A compassionate approach and commitment to advocating for prospective residents.
• Excellent communication and presentation skills.
• Strong organization, consistent follow-through, and the ability to manage multiple prospects and priorities.
• Flexibility to work evenings and weekends as needed.
• Valid driver’s license and reliable transportation.

Why Join Silver Birch?

• Great Place to Work® Certified in 2024, 2025, and 2026
• Competitive compensation and bonus opportunities
• Medical, dental, and vision coverage through BlueCross BlueShield
• On-Demand Pay
• Career growth and leadership development
• The opportunity to help shape a new community from day one

Our core values guide how we work and serve: Own it! Respect it! Improve it!

Celebrate it! Live it!

Bring your sales experience and passion for helping others to Silver Birch of Columbus. Apply today and help us open the doors to purposeful living.

Silver Birch Living is an Equal Opportunity Employer.

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