Sales Manager – Custom Residential Construction

About the Company

Silva Custom Construction, Inc. (SCC) is an established, family-owned Design+Build general contracting firm specializing in high-end remodels, additions, and custom homes throughout Morgan Hill, San Jose, and the greater South Bay. Established in 2008, our company provides comprehensive in-house design and construction services, delivering a seamless experience from initial consultation through project completion.

We are seeking a motivated, results-driven Sales Manager to help drive business growth, increase sales, and convert prospective client inquiries and warm leads into contracted projects.

This individual will play a key role in strengthening our sales process, building lasting client and partner relationships, and maximizing opportunities generated through our existing marketing efforts, referrals, and business development activities. This role will be responsible for partner development and lead generating partnerships.

The ideal candidate is a confident communicator, relationship builder, and strategic sales professional who understands how to guide prospective clients through the decision-making process and turn interest into signed contracts. Experience in residential construction, remodeling, custom homes, or other high-value home improvement services is strongly preferred.

This position requires a proactive, self-directed individual who can take ownership of the sales pipeline, consistently follow up with qualified leads, identify opportunities for growth, and represent SCC’s values of integrity, reliability, quality, and commitment to craftsmanship.

Responsibilities

Lead Conversion & Sales Growth: Manage and convert incoming inquiries, warm leads, referrals, and prospective client opportunities into signed contracts and revenue generating projects.

Sales Pipeline Management

Develop, maintain, and actively manage a structured sales pipeline, ensuring every qualified lead receives timely follow-up and consistent communication from initial inquiry through contract execution.

Lead Follow-Up

Establish a disciplined follow-up process for prospective clients who have requested consultations, received proposals, or are still considering moving forward with a project.

Client Consultations

Conduct initial sales calls, discovery conversations, and client meetings to understand project goals, scope, budget, timeline, and expectations while communicating SCC’s value and capabilities.

Proposal & Contract Follow-Up

Follow up on estimates, proposals, and contracts to address client questions, overcome objections, clarify scope, and move qualified opportunities toward a purchasing decision.

Sales Strategy Development

Identify opportunities to improve sales performance, shorten the sales cycle, increase close rates, and maximize revenue from existing marketing and referral channels.

Revenue & Sales Targets

Establish and work toward measurable sales goals, including lead conversion rates, signed contracts, total contracted revenue, and pipeline value.

CRM & Reporting

Maintain accurate lead records, client communications, follow-up tasks, sales forecasts, and opportunity statuses within the company’s designated systems, including Buildertrend as applicable.

Marketing Collaboration

Work closely with the marketing team to evaluate lead quality, track lead sources, improve marketing-to-sales handoffs, and ensure marketing efforts translate into qualified opportunities and closed business.

Relationship Building

Develop and maintain strong relationships with prospective and past clients, architects, interior designers, real estate professionals, referral partners, and other sources of business.

Business Development

Identify new opportunities to generate qualified leads, strengthen referral networks, re-engage past clients, and expand SCC’s presence in the South Bay residential construction market.

Sales Presentations

Effectively communicate SCC’s Design+Build process, project capabilities, craftsmanship, and differentiators to prospective clients, helping them understand the value of working with one integrated design and construction team.

Cross-Department Coordination

Collaborate with company leadership, estimators, designers, and project management to ensure a smooth transition from the sales process to estimating, contract execution, and project handoff.

Client Experience

Maintain a professional, responsive, and client-focused approach throughout the sales process, setting clear expectations and building trust from the first interaction.

Sales Process Improvement

Review sales activity and results, identify bottlenecks or lost opportunities, and recommend practical improvements to sales systems, follow-up procedures, and closing strategies.

Market Awareness

Monitor local market conditions, competitor positioning, construction trends, and client needs to identify opportunities for growth and maintain a competitive advantage.

Qualifications

• Proven ability to generate sales, convert qualified leads, close high-value deals, and consistently work toward measurable revenue goals.
• Strong relationship-building, negotiation, presentation, and closing skills. Excellent verbal and written communication skills, with the ability to build trust and establish credibility with prospective clients.
• Highly organized, self-motivated, and capable of managing multiple active opportunities while maintaining consistent follow-up.
• Comfortable initiating conversations, making follow-up calls, conducting client meetings, addressing objections, and asking for the sale.
• Ability to understand client needs, identify project fit, and communicate the value of premium services without relying solely on price.
• Experience managing a sales pipeline, CRM system, or lead-tracking platform. Strong proficiency with email, phone, text messaging, scheduling tools, and standard business software.
• Ability to collaborate effectively with company leadership, marketing, design, estimating, and project management teams.
• Professional demeanor and a commitment to representing the company with integrity, reliability, and respect.
• Understanding of residential construction, remodeling, custom homes, or the home improvement industry strongly preferred.
• Experience selling high-ticket services, consultative sales, or long-cycle projects preferred.
• Buildertrend experience is a plus.
• Ability to work independently, take ownership of sales performance, and bring forward new ideas to improve results.

Education & Experience

• 3–5+ years of proven sales experience, preferably in construction, home improvement, design-build, real estate, or another high-value, consultative sales environment.
• Demonstrated success converting warm leads into closed sales and meeting or exceeding sales targets.
• Experience in developing leads & generating partnerships.
• Experience managing a sales pipeline from initial inquiry through signed contract.Experience selling high-end residential projects and/or construction industry know-how preferred.
• College education in business, marketing, sales, or a related field preferred; equivalent professional experience will be considered.

Compensation & Benefits

• Competitive compensation based on experience, with performance-based incentives tied to sales results.
• Base salary and commission structure to be determined based on qualifications and experience.
• Company phone and computer, as applicable.
• Medical and retirement benefits, subject to eligibility requirements.
• Opportunity to play a meaningful role in the continued growth of an established, family owned construction company.

What Success Looks Like

The successful candidate will take ownership of SCC’s sales pipeline and consistently move qualified prospects toward a buying decision. Success in this role means improving lead response and follow-up, increasing proposal-to-contract conversion rates, re-engaging opportunities that may otherwise be lost, and generating measurable growth in signed projects and overall company revenue.

If you are a driven sales professional who knows how to build relationships, follow through, and turn opportunities into results, we would welcome the opportunity to speak with you.

Pay: $100,000.00 - $150,000.00 per year

Benefits:

• Health insurance
• Retirement plan

Work Location: In person