Events and Marketing Coordinator

The Harley-Davidson brand and story is legendary, and it all starts with passionate employees. Turn your passion into a career at Sierra Steel Harley-Davidson in Chico, CA. We are a growing dealership that values innovation and enthusiasm.

We are currently in search of a Event Coordinator.

Department

Administrative

Reports directly to: Assistant Controller

JOB DESCRIPTION:

The primary function of the Event Coordinator is to plan and execute advertising, events, and product promotion activities consistent with the goals and objectives of the dealership. Increase online traffic and visibility with social media management, newsletters, and text.

Minimum Qualifications

Communicate effectively, computer literate, detail oriented, experience in coordinating events and promotions for large groups, excellent customer service skills and excellent verbal and written skills. Knowledge and experience with marketing of Harley-Davidson motorcycles and other products sold by the dealership is preferred. High school diploma or equivalent and a current driver's license.

Essential Functions:

1. Direct and coordinate production of advertising and promotions with local radio stations, newspapers and magazines.

2. Organize dealership events such as open houses, motorcycle runs, bike nights, and charity events.

3. Plan and coordinate sales promotion activities with department managers.

4. Maintain a budget for both marketing expenditures and charitable contributions.

5. Monitor and analyze sales promotion results to determine cost effectiveness of each promotion campaign.

6. Create and edit promotional and informational materials such as brochures, flyers, and newspaper and magazine advertisements.

7. Develop and maintain a working relationship with local service clubs and charitable organizations with an emphasis on increasing the visibility and reputation of the dealership.

8. Coordinate the Co-Op advertising program to ensure the dealership takes full advantage of all the money available to the dealership from Harley-Davidson

9. Contact customers using mailing lists, e-mail and personal follow-up to encourage additional sales, maintain customer relationship and ensure customer satisfaction.

10. Regular and dependable attendance.

11. Accept direction, follow instructions, and work well with others.

12. Answer the telephone in 3 rings or less.

13. Maintain a neat and professional appearance that is appropriate to the department.

14. Other duties as assigned. Perform work on special assignments from time to time.

Working Environment/Conditions

The noise level in the work environment is usually loud. Potentially exposed to battery acid, gasoline, exhaust fumes, other airborne particles, chemical particles, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department. Able to bend, stoop, reach, crouch, stand, for long periods and occasionally move/push motorcycles weighing up to 920 pounds.

Occasionally works outdoors and frequently works sitting at a computer for extended periods.

This job description does not list all the duties of the position. You may be asked by management to perform other duties. You will be evaluated, in part, based upon your performance of the tasks listed in the job description.

The employer has the right to revise this job description at any time. The job description is not a contract for employment.

Pay: $16.90 - $18.90 per hour

Benefits:

• Employee discount

Work Location: In person