Resort Sales Manager - Shangri La Resort + Golf Club

P O S I T I O N

Resort Sales Manager

J O B D E S C R I P T I O N

The Resort Sales Manager is responsible for driving revenue growth through the proactive solicitation, development, and management of business opportunities that align with the resort's strategic goals.

This role focuses on generating new business, cultivating existing client relationships, and maximizing market share within assigned market segments, including Business Travel, Corporate, Leisure, Incentive, and Association Groups.

Working closely with the Director of Sales, the Resort Sales Manager serves as a brand ambassador for Shangri-La Resort, building strong relationships with clients while delivering exceptional service and creating memorable experiences that reflect the resort's commitment to excellence.

R E P O R T S T O

Director of Sales

E S S E N T I A L F U N C T I O N S

• Achieve assigned sales goals, revenue targets, and prospecting activity objectives.
• Identify, solicit, and secure new business opportunities through direct sales efforts, networking, referrals, and industry relationships.
• Develop and maintain a robust sales pipeline to support short-term and long-term revenue growth.
• Conduct sales calls, client meetings, site inspections, resort tours, and presentations to prospective and existing clients.
• Negotiate contracts and agreements in accordance with company policies and pricing strategies.
• Collaborate with the Director of Sales to execute sales strategies that increase occupancy, group business, and overall resort revenue.
• Develop and maintain strong relationships with existing accounts to maximize repeat business and client loyalty.
• Regularly communicate with clients to understand their needs, identify opportunities, and ensure exceptional service delivery.
• Maintain visibility within the local business community and relevant industry organizations to promote the resort and generate new business opportunities.
• Monitor market trends, competitor activity, and industry developments to identify opportunities and potential challenges.
• Utilize market intelligence to develop targeted sales strategies and recommendations.
• Participate in both internal and external sales blitzes, trade shows, networking events, and promotional activities as assigned.
• Maintain accurate client records, sales activity reports, forecasts, and account information within company systems.
• Develop and maintain a working knowledge of all resort facilities, amenities, services, operational procedures, and menu development.
• Attend and actively participate in sales meetings, departmental meetings, and training sessions.
• Collaborate with the culinary, banquets, and events teams.
• Sell all property outlets and revenue centers, including golf, rooms, meeting and conference spaces, food and beverage venues, outdoor areas, marina, and membership programs.
• Participate in the creation of marketing campaigns and initiatives.

S U P P O R T I V E F U N C T I O N S

• Consistently demonstrate Shangri-La's service standards and hospitality culture.
• Foster positive relationships with guests, members, clients, and fellow team members.
• Collaborate effectively with Operations, Reservations, Catering, and other departments to ensure seamless execution of client expectations and events.
• Adhere to all company policies, sales standards, performance metrics, and professional conduct expectations.
• Perform other duties as assigned by the Director of Sales or General Manager.

Q U A L I F I C A T I O N SS K I L L S

EducationExperience

• High School Diploma or equivalent required; Bachelor's degree in Hospitality, Business, Marketing, or related field preferred.
• Minimum of 2 years of hotel, resort, hospitality, or related sales experience preferred.
• Experience selling group, corporate, leisure, or business travel segments strongly preferred.
• Knowledge of the local market and hospitality industry trends preferred.

SkillsCompetencies

• Strong sales, negotiation, and relationship-building skills.
• Demonstrated ability to prospect, qualify, present, negotiate, and close business opportunities.
• Excellent verbal, written, and presentation skills.
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Self-motivated with the ability to work independently and collaboratively.
• Proficiency in Microsoft Office Suite and hotel sales systems, including Agilysys Versa and Knowland, preferred.
• Strong analytical skills with the ability to interpret market data and sales reports.