Media Planner/Buyer

MEDIA PLANNER/BUYER

Serino Coyne is seeking a Media Planner/Buyer to run campaign execution for our theatre and

entertainment clients. You'll build and manage campaigns across paid search, paid social,

programmatic display, digital audio and digital video, in self-service platforms and through

direct digital buys. You'll take briefs from Media Supervisors across both pods and train their

Media Assistants on platforms. You'll report to a Media Director. This is a full-time, regular,

benefits-eligible position.

WHAT YOU'LL DO

• Build, launch and manage campaigns in Google Ads, Meta, TikTok, Reddit, programmatic

DSPs and other self-service platforms.

• Negotiate and place direct digital buys with publishers and audio and video vendors. Issue

and track IOs.

• Own trafficking in CM360: tags, placements, creative rotation and QA.
• Keep tracking and data clean: pixels, UTMs, GA4 conversions and naming conventions.
• Monitor pacing and delivery daily. Fix problems before they reach the client.
• Reconcile vendor invoices against delivery in AdVantage and support accurate client billing.
• Train Media Assistants on platforms and process, and QA their builds.
• Join client calls when execution detail is needed. Coordinate with our traditional buyer on

cross-channel plans.

WHAT YOU BRING

• 2–4 years in paid media with hands-on platform and buying experience, ideally at an

agency. Bachelor's degree or equivalent experience.

• Experience training junior staff on platforms.
• Expertise in Google Ads and Meta, with working knowledge of GA4 and CM360 trafficking.

TikTok, Reddit, programmatic and AdVantage a plus.

• Experience buying direct from vendors, including IOs and makegoods.
• Strong analytical and math skills, and comfort working in spreadsheets.
• Clear written and spoken communication with vendors and internal teams.
• Strong attention to detail and the ability to juggle many campaigns in a fast-paced agency.
• Interest in performing arts and live entertainment a plus.