Retail Marketing Manager (Wholesale)

Retail Marketing Manager, North America (Wholesale) Location: San Juan Capistrano, CA (HQ) | Reports to: Marketing Director | Type: Full-time (on-site) About Seager and this opportunity Seager started in 2015 with a few friends who loved the outdoors, the rugged spirit of the Old West and the easy rhythm of Southern California. No outside money, no shortcuts. Just good people building something real.

That's still how we work. The Seager world is a way of seeing things: grit, craft, community, a cold drink and a good story around the fire. Our wholesale partners build this world with us, side by side, the same way we started: a group of friends who care about doing things right.

They aren't accounts to us. They're collaborators who share our values, and we build best when we build together. We're hiring a Retail Marketing Manager to lead that partnership across North America.

You'll be the person who helps our partners bring Seager to life in ways that feel true to us, true to them and true to the communities we serve. How this role contributes You'll be the connection between Marketing, Commercial and our partners, making sure Seager shows up with one voice at every commercial touchpoint, in store and online. You'll answer to the Marketing Director for results.

Own Seager's in-store presence. You'll run our fixture, signage, point-of-purchase and branded merchandise programs end to end: what we make, which partners get it, how it ships and how it's set. You'll manage the vendors behind it and turn seasonal creative into merchandising guides a store team can actually follow.

Arm our sales team. You'll partner with Sales to build sell-in tools and line presentations, and equip reps with the stories, materials and priority messaging they need in every account meeting. Make support simple.

You'll build one clear method for partners and reps to request marketing support, materials and co-op, with set turnaround times and consistent rules by partner tier. Equip partners online. You'll manage the digital requests that come in from retailers (imagery, product content, social assets, web banners and email content).

Each season, you'll build and send a digital toolkit with ready-to-use photos, copy, social posts and guidelines so partners can tell the Seager story on their own channels, and you'll tie that activity to our own so everyone shares in the visibility and traffic we create. Deliver the Seager world, authentically.

You'll work with strategic partners and their communities to create hyper-local gatherings, collaborations, in-store events and storytelling that capture who we are, without cookie-cutter programs. Every partner is unique, and the best work reflects both of us. Launch together.

You'll work with Sales, Product, Creative and E-Commerce so every seasonal release reaches partners with the right story, the right timing and real backing. Choose partners who fit, and protect what we've built. You'll help define and evolve our partner network, from flagship specialty shops to regional outfitters to Western and outdoor retailers, so we invest in relationships built on shared values and long-term growth.

We don't chase saturation, and you'll keep distribution thoughtful and the brand authentic wherever it appears. Listen, learn and adjust. You'll gather partner feedback, track sell-through, reorders and the health of each relationship, and use what you learn to make the next move better, together.

What we're looking for

We care more about what you've done than where you've been.

5+ years in retail marketing, trade marketing, wholesale account marketing or field marketing, ideally in apparel, outdoor, surf, skate or Western lifestyle brands Hands-on experience running fixture, signage, point-of-purchase or branded merchandise programs, including managing vendors, production and distribution A track record of building the systems that make partner marketing run, such as co-op programs, request processes and tiered support models Experience creating sell-in tools and sales enablement that reps actually use Comfort with digital marketing assets and partner content, including imagery, copy, social and email A natural collaborator who earns trust with owners, buyers, visual merchandisers and sales teams and keeps it retail Comfort working across Marketing, Sales, Product, Creative and E-Commerce in a small, fast company where everyone pitches in An analytical streak: you read the data, then trust your gut for the final call Excellent project management skills and the ability to keep many partners, timelines and deliverables moving at once Willingness to travel to visit partners and support events [travel expectation, e.g., up to 30%] Real love for the outdoors, craft, Western heritage, surf and the open road.

You don't have to be a cowboy, but you should know why people are A self-starter's bias for action. At Seager, ideas ship A degree is nice but not required. Grit counts for more.

Compensation and benefits

Compensation: $80,000-110,000 depending on experience Benefits & Perks: Medical, dental, vision - Seager covers 50% of premiums Flexible time off policy and paid holidays 50% employee discount on all Seager products plus an annual free product stipend Optional work from home Fridays You'll join a growing, independent brand, have a real say in how we partner with retail, and work with a team that treats partners and each other like family.

Equal opportunity

Seager is an equal opportunity employer. We welcome people of all backgrounds and will provide reasonable accommodations during the application process.