Senior Designer / Design Director – Women’s Activewear

Job Title: Senior Designer – Women’s Activewear

We are seeking an experienced Senior Designer or Design Director of Women’s Activewear to lead the creative vision and product design strategy for a key Walmart business. The ideal candidate combines elevated design sensibility with strong commercial instincts and a deep understanding of the mass-market consumer.

The level and scope of the position will be tailored to the selected candidate’s experience.

Responsibilities

• Lead the design and development of seasonal women’s activewear collections for Walmart.
• Establish a compelling creative direction across color, fabric, print, graphics, silhouettes, and styling.
• Translate fashion, activewear, wellness, and consumer trends into commercially successful product.
• Build cohesive assortments across performance, lifestyle, athleisure, separates, sets, and layering pieces.
• Partner closely with the VP of Merchandising/Product to align the creative vision with business objectives, pricing, and retailer needs.
• Collaborate with merchandising, product development, sourcing, technical design, and production teams throughout the product lifecycle.
• Create and oversee concept boards, color palettes, CADs, technical sketches, artwork, and design packages.
• Direct fittings and product reviews to ensure design integrity, fit, function, quality, and cost targets.
• Present seasonal concepts and assortments to executive leadership and Walmart partners.
• Analyze competitive activity, market trends, sales insights, and customer feedback to identify product opportunities.
• Manage multiple seasons and priorities in a high-volume, deadline-driven environment.
• Provide creative leadership, mentorship, and direction to the broader design team, as appropriate to level.

Qualifications

• Bachelor’s degree in Fashion Design or a related discipline.
• Approximately 8–12+ years of women’s apparel design experience, with significant expertise in activewear, athleisure, or performance apparel.
• Previous experience at the Senior Designer, Design Director, or comparable leadership level.
• Strong understanding of the Walmart customer, mass-market retail, and value-driven product development.
• Demonstrated ability to create trend-right, commercially successful women’s activewear assortments.
• Strong knowledge of garment construction, technical fabrics, performance features, fit, color, print, and graphic development.
• Advanced proficiency in Adobe Illustrator and Photoshop; experience with PLM systems is preferred.
• Strong leadership, presentation, communication, and cross-functional collaboration skills.
• Ability to balance creativity, speed, cost, and retailer requirements without compromising the customer proposition.

Salary $120,000-$180,000